Marketing Communications Manager - Dealer Business Unit

Springs Window Fashions supports independent dealer partners through clear, consistent communications across multiple Dealer Business Unit brands. In this onsite role in Middleton, WI, you will connect brands, products, and programs to the information dealers and sales teams need, helping ensure timely messaging, stronger dealer engagement, and measurable improvement over time.

What you’ll do

Lead dealer and sales communications across Dealer Business Unit brands by building communication plans tailored to each audience and coordinating messages and timing across brands. You will guide the specialists who help deliver communications, ensuring consistency, clarity, and brand-aligned content.

• Develop communication strategies that support business priorities and dealer sales goals.
• Own the communications calendar across audiences and brands, coordinating campaigns, launches, events, and program messages.
• Coordinate sales communication strategy with Channel Marketing leadership and Sales.
• Improve internal sales communications by partnering with the specialist supporting internal sales communications, identifying recurring questions, and refining sales updates, tools, and materials.
• Lead dealer communications including announcements, campaigns, and product and program updates.
• Plan messages across brands to reduce unnecessary repetition while preserving important brand and product differences.
• Lead dealer feedback efforts, including Ambassadors and Dealer Advisory Councils, ensuring dealer input is translated into business decisions and shared back with dealers.
• Gather input from dealers and sales teams, identify recurring needs, and share findings with business leaders.
• Work with responsible teams to follow up on issues and report back on actions and improvements.
• Partner with Brand Managers and Corporate Communications to maintain brand standards and a consistent voice.
• Translate business, product, and program priorities into clear messaging that explains value to dealers and sales teams.
• Develop and guide content for email, websites, social media, presentations, and events.
• Set messaging and editorial standards, write and edit key communications, and guide specialists in developing and delivering content.
• Define audience segments and targeting requirements for dealer and sales communications.
• Ensure communications reach intended audiences, using results to improve targeting.
• Plan communications early with Sales, Channel Marketing, Dealer Programs, Product Management, Brand, and Corporate Communications.
• Use product launch plans and dealer insights to coordinate timing and resolve gaps before release.
• Review engagement, responses, participation in promoted programs, and feedback from sales teams, then improve messaging and timing based on what you learn.

What you’ll bring

• Bachelor’s degree required, preferably in marketing, communications, or business.
• 8+ years of professional communications experience required.
• Experience selling or marketing consumer products to individual business owners is preferred.
• Experience in B2B or dealer communications, audience segmentation, and customer feedback or advisory programs is preferred.
• Experience with email marketing and automation platforms (such as Klaviyo) and communication performance reporting is preferred.
• Outgoing and pleasant, persistent yet tactful.
• Strong listening skills and the ability to convey concern, interest, and thoughtfulness.
• Proactive and responsive.
• Fact-based decision making with a strong analytical, problem-solving approach.
• Strategic thinking across short- and long-term objectives.
• Ability to develop messaging and campaigns tied to business objectives, product features, and benefits.
• Strong presentation skills and clear written communication.
• Strong PowerPoint skills.
• Ability to translate product specifics into meaningful, compelling talking points for sales and dealers.
• Ability to present and influence others using data (sales data, consumer insights, etc.) and customer insights to align on strategic goals and initiatives.

Technologies you’ll use

• Klaviyo
• PowerPoint

Culture and values

Our Core Value: We do the right thing, always.

Our cultural behaviors: Empowerment, Ownership, Leadership (DWR), One Team (We are One Springs Team), Customer First, Continuous Innovation, and Speed.