Marketing Specialist

This hybrid Marketing Specialist role in Oshkosh, WI supports the success of multiple business units by building and optimizing marketing systems, producing digital content, and delivering measurable outcomes through HubSpot and coordinated campaign work.

Location and Work Style

Oshkosh, WI (hybrid)

Education

Associate’s degree in marketing, business, communications, or a related field

Key Responsibilities

• Manage and optimize the CRM platform, including maintaining agency employee access with appropriate permission levels.
• Create and maintain HubSpot assets such as subscriptions, lists, workflows, email campaigns, landing pages, and forms.
• Serve as the internal training resource for all HubSpot Hubs.
• Assist with inbound marketing execution using marketing automation.
• Support lead scoring, nurturing programs, and segmentation to drive lead generation and conversion.
• Create, update, and maintain website content, including text, images, videos, and other multimedia elements.
• Ensure content remains accurate, current, and aligned with the organization’s branding and messaging.
• Implement and optimize on-page SEO and AEO strategies to improve website visibility in search engines.
• Optimize landing page content and lead capture forms.
• Monitor website performance, analyze traffic, and provide data-driven recommendations.
• Collaborate on social media strategy, including content creation, curation, scheduling, and ongoing posting.
• Monitor and respond to social media interactions, comments, and messages.
• Analyze social media campaign outcomes using HubSpot reports.
• Collaborate with program assistants and coordinators to develop recurring client support content such as monthly newsletters and product or service announcements.
• Coordinate with a graphic designer and videographer to produce visual content, and support the creation of marketing collateral, social media assets, and videos.
• Collaborate in developing and executing digital marketing campaigns across various platforms.
• Monitor email campaign performance and adjust strategies based on results.
• Develop and execute lead generation strategies to expand the organization’s database.
• Collaborate with subject matter experts to develop thought leadership content that positions the organization as an industry authority.
• Assist with publishing lead-generating and engagement-focused assets such as blog posts, ebooks, whitepapers, and other content.
• Assist with developing and implementing marketing plans and strategies, and support marketing events and initiatives.
• Inventory, organize, and procure an adequate supply of agency-provided marketing materials.
• Support planning and execution of agency-wide thought leadership events.
• Assist with other agency projects as needed and perform other duties as assigned.

Requirements

• Associate’s degree in marketing, business, communications, or a related field.
• Familiarity with digital marketing, content marketing, social media, and other contemporary marketing methods.
• Relevant certifications such as Google Ads or HubSpot Inbound Marketing are desired.
• Ability to model the agency’s core values.
• Strong written and verbal communication skills for creating marketing materials and interacting with team members, clients, and customers.
• Ability to communicate effectively and timely with diverse audiences, verbally and in writing.
• Excellent time management skills, including meeting deadlines and managing schedules.
• High degree of confidentiality when handling sensitive information.
• Process-oriented approach, consistent policy and procedure administration, and strong planning, organization, and prioritization skills.
• Ability to remain flexible to changes in the work environment.
• Problem-prevention and problem-solving skills.
• Ability to manage multiple projects simultaneously with attention to detail and accuracy.
• Ability to work independently and collaboratively with diverse teams.
• Professional, businesslike appearance and demeanor, along with excellent interpersonal skills.
• Ability to set and meet high standards of customer service (internal and external).
• Advanced computer skills, including email, word processing, and spreadsheets.
• Ability to professionally represent the agency and public, private, and parochial school districts with staff, customers, vendors, and the community.
• Knowledge of basic accounting principles, documentation skills, research and resolution, data analysis, and multi-tasking skills.
• Self-starter mindset and initiative.
• Knowledge of and ability to follow standard filing procedures.
• Ability to perform mathematical computations (percentages, fractions, addition, subtraction, multiplication, and division) quickly and accurately.
• Ability to develop relationships with individuals from diverse backgrounds.

Technologies

• HubSpot
• HubSpot Inbound Marketing
• Google Ads

Benefits

• Health, Dental and Vision insurance
• Wisconsin Retirement System (WRS)
• Wellness Program
• Accident/Critical Illness/Hospital Indemnity insurance
• Pet insurance
• Paid vacation and holidays

Work Environment and Physical Demands

• Ability to work in a professional and flexible office environment, with or without visual and audible distractions.
• Occasionally required to stand, walk, sit, use hands to finger, handle, or feel, and reach with hands and arms.
• Work extended hours for periods of time during high-demand periods.
• Occasionally lift or move office products and supplies up to 20 pounds.