Senior Marketing Data Analyst

Global Payment Holding Company is building inclusive, global teams where you can learn from industry experts and grow your career with meaningful, cross-border opportunities. In the Marketing Operations team, this role partners with marketing and enterprise data stakeholders to deliver business-ready marketing data solutions that help improve performance, reporting quality, and decision-making.

This onsite position is based in Atlanta, GA. You’ll focus on data pipelines, governance, attribution, segmentation, dashboards, and advanced analytics, using strong technical skills and a strategic mindset to turn complex data into actionable insights.

What you’ll do

• Act as a strategic partner to marketing and enterprise data teams to deliver business-ready data solutions.
• Optimize and maintain the marketing data infrastructure that supports analytics and reporting.
• Design and build scalable data pipelines for marketing initiatives and decision-making.
• Ensure data integrity while enabling scalable, efficient access to marketing data.
• Translate complex datasets into clear, actionable insights and business narratives.
• Drive business growth through advanced data analysis and data visualization.
• Apply expertise in data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis.
• Collaborate across teams to ensure data-driven insights guide marketing initiatives and recommendations.
• Lead marketing data strategy by identifying trends, opportunities, and best practices.
• Serve as the primary liaison across Enterprise Data, Finance/BI, RevOps, Tech, and partners to integrate, govern, and standardize marketing data across systems (CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies).
• Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake, BigQuery, and related tools, supporting clean, well-documented data assets for reporting and analytics.
• Define, standardize, and maintain governing marketing data infrastructure, ensuring consistency of key metrics, taxonomies, and architecture across global marketing teams.
• Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies connecting marketing influence to pipeline and revenue outcomes.
• Monitor, validate, and optimize data flows and integrations by establishing QA processes, anomaly detection, and documentation.
• Lead data stewardship efforts, supporting data governance, compliance, and integration standards across platforms and global teams.
• Extract, refine, and manage campaign and audience lists for segmentation, targeting, and activation, ensuring accuracy, compliance, and alignment with ICP definitions and marketing objectives.
• Build, analyze, and optimize audience segments across platforms (e.g., Salesforce, ZoomInfo, CDPs, Google Analytics, Google Ads) for global campaigns and demand generation.
• Conduct deep-dive analysis across multiple systems and large datasets to uncover customer behavior, lifecycle performance, and marketing ROI insights.
• Build and maintain advanced dashboards and reports in Power BI and other visualization platforms for marketing stakeholders and executives.
• Support ad hoc requests, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
• Provide elevated team leadership by mentoring colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.
• Proactively explore new technologies, tools, and best practices to improve marketing data operations, segmentation, and performance reporting capabilities.

What you bring

• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
• 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
• Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
• Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
• Experience with data warehouses and BI/visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
• Strong expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
• Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, Google Analytics, and similar tools.
• Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations (GDPR, CCPA).
• Strong analytical, problem-solving, and communication skills with the ability to translate complex data into actionable business insights.
• Ability to work independently, manage competing priorities, and collaborate effectively with cross-functional teams in a fast-paced environment.

Technologies you’ll use

SQL, Python, Power BI, Tableau, Looker, Snowflake, BigQuery, Excel, Power Query, Salesforce, Marketo, Marketing Cloud/Pardot, GA4, Google Analytics, Google Ads, ZoomInfo, CDPs, CRM

About the team

• Our inclusive and global teams win together every day.
• We’re proud to have the best minds in the industry, and you can learn from as you grow your career.
• The people, energy, and connections are unmatched.
• Join an ever-evolving company with dynamic opportunities that go beyond borders.

What makes a Globalpayer

• Think like a client, act like an owner, and win as one team.
• Stay curious and innovative by always finding better ways to deliver impact.
• Empower each other to make decisions, driven by a passion for excellence.