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3d ago

Finance Business Partner, Marketing

Siemens Raleigh, NC

Raleigh, NC

3d ago

$62k - $106k/yr Full time Marketing Alteryx Analytics

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Job Description

Siemens seeks a Finance Business Partner for Marketing to work onsite in Raleigh, NC.

Responsibilities

Partner with the global CMO and North America leadership, delivering financial insight, guidance, and constructive challenge to support sustainable growth and profitability.
Lead North America Marketing FP&A, including planning, forecasting, budgeting, and performance management.
Monitor marketing performance metrics and collaborate with senior leaders to evaluate and improve return on investment across programs and channels.
Analyze pipeline and demand generation economics, including pipeline generation, MQL/SQL conversion, revenue impact, cost per lead/opportunity, and pipeline efficiency.
Assess channel investment and value optimization, reviewing ROI across paid media, SEO/organic, events, and campaigns.
Evaluate funnel and growth performance from awareness to retention, identifying conversion trends and improvement opportunities.
Analyze customer economics, including CAC, LTV/CAC ratio, payback period, and marketing sourced ARR.
Provide financial input to support go-to-market strategies, including product launches and market expansion.
Collaborate with Sales and Marketing leadership to develop and refine marketing opportunity models.
Identify data trends and deliver actionable insights to enable informed decision making.
Investigate performance trends and anomalies, determine root causes, and recommend next steps.
Drive FP&A digital initiatives focused on automation, standardization, and AI adoption, such as Product P&L, ARR bridge, and churn prediction.
Work with Business Intelligence teams to build and enhance automated reporting and dashboards.
Support the development of real-time insights into marketing and sales performance metrics.

Requirements

Bachelor’s degree in Finance or a related field; MBA or other advanced degree is a plus.
3+ years of experience in financial analytics, sales or marketing analytics, or SaaS advisory/consulting, including programs that develop finance talent.
Experience building financial models analyzing customers, products, or sales performance.
Strong experience with digital tools and automation (Power BI, KNIME, Alteryx, Snowflake); familiarity with Anaplan is a plus.
Exposure to applying AI to improve financial analysis, reporting, or operational efficiency.
Advanced proficiency in Excel, PowerPoint, and Word.
Familiarity with key sales and marketing metrics such as CAC, MQL/SQL, conversion rates, AOV, TCV, and LTV.
Experience with CRM systems (e.g., Salesforce) and related analytics tools (e.g., Clari) is a plus.
Ability to communicate complex financial information clearly to senior team members.

Technologies

Power BI
KNIME
Alteryx
Snowflake
Anaplan
Salesforce
Clari
Excel
PowerPoint
Word

Ways of Working

Capable of managing multiple priorities and meeting timelines while preserving accuracy and attention to detail.
Approaches problems with curiosity and a proactive problem solving mindset.

What Makes You a Standout

Positive, can do attitude paired with strong curiosity, using data and technology to uncover creative solutions and drive performance improvements.
Ability to balance speed and quality in a dynamic environment, with flexibility during high priority periods to ensure timely delivery of key deliverables.
Applies SaaS metrics such as pipeline, CAC, LTV, and ARR to guide business and growth strategies.

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