In-House Creative Agency Marketing Data Analyst

Citi’s US in-house creative agency is seeking a Marketing Data Analyst to evaluate performance data and market trends, translating findings into improvements for creative deliverables. The role supports internal teams and marketing partners by consolidating complex inputs, tracking results across active campaigns, and presenting clear insights to inform strategy.

Responsibilities

• Monitor and forecast marketing trends, incorporating key takeaways into creative planning.
• Partner with internal clients to collect performance results for in-house agency deliverables and report outcomes.
• Gather competitor work samples, identify actionable insights, and share findings with the team.
• Develop and implement a system for gathering and analyzing data, including establishing baselines.
• Identify customer insights through performance result analysis to support copy and design recommendations and improve engagement.
• Lead lunch and learns with the in-house team and with marketing partners on marketing best practices.
• Present key learnings clearly and thoroughly to senior-level audiences.
• Apply strategic thinking to understand business needs and recommend execution approaches through creative deliverables.
• Distill information from multiple sources into a single, compelling narrative.
• Collaborate with internal clients to understand the strategy behind key messages.
• Manage time effectively across multiple active campaigns while delivering high quality work.

Requirements

• Bachelor’s degree in Business, Marketing, Mass Communication/Advertising, or a related field; Master’s degree preferred.
• 8 to 10 years of related work experience, with a digital agency environment preferred.
• Exceptional reporting and presentation skills, including strong written and verbal communication.
• Expert proficiency in MS Office applications, with emphasis on Excel, Word, and PowerPoint.
• Experience using Tableau; knowledge in SQL, Python and/or R is a plus.
• Strong ability to report data and metrics comprehensively, leveraging analytical apps and dashboards for clear visualization and insights.
• Ability to glean customer insights from creative performance data to inform strategy.
• Experience presenting to senior leaders.
• Ability to work with business stakeholders to understand central strategy and support effective execution with the team.
• Passion for analytical thinking and translating complex data into clear insights.
• Independent leader qualities, including self-starting behavior and strong organizational skills.
• Comfort operating in a fast-paced environment with a strong sense of urgency and commitment to deadline expectations.
• Tech savvy, able to adapt quickly to new technology and help troubleshoot issues for team members.

Technologies

• MS Office
• Excel
• Word
• PowerPoint
• Tableau
• SQL
• Python
• R

Benefits

• Medical, dental & vision coverage
• 401(k)
• Life, accident, and disability insurance
• Wellness programs
• Planned time off (vacation)
• Unplanned time off (sick leave)
• Paid holidays
• Discretionary and formulaic incentive and retention awards (for eligible employees)

Role Details

• Location: Schaumburg, IL, United States (onsite)
• Employment type: Full time
• Primary location: Schaumburg, Illinois, United States
• Salary range: USD 114,720 - 172,080 per yearly
• Job family group: Marketing
• Job family: Communication & Creative Services
• Anticipated posting close date: Oct 10, 2026