Broadview, IL

Marketing Jobs in Broadview, IL

3 jobs found

Include remote jobs

Today

Performance Marketing Analyst

Servpro Broadview, IL

Broadview, IL

Today

$55k - $75k/yr Full time Manager Marketing Analytics

Apply Now

Job Description

Servpro is hiring a Performance Marketing Analyst onsite in Broadview, IL to own paid growth, marketing analytics, and AI-powered systems across four franchise accounts in the greater Chicago area.

Key Responsibilities

Own Google Ads end to end for all four franchise accounts, including campaign structure, budgets, bidding, ad copy, keywords, and match-type strategy.
Run week-over-week and multi-week performance analyses; spot and address issues the same day (spend spikes, broad-match blowouts, runaway clicks).
Perform search-term audits and maintain negative-keyword lists by category (competitor brands, wrong service lines, DIY/research queries, cross-franchise negatives).
Identify and eliminate wasted spend; design and execute budget-reallocation plans across campaigns and locations.
Improve Quality Scores, tighten match types, and migrate to smart bidding (for example, Target CPA) when conversion volume supports it.
Ensure conversion-tracking integrity so calls, forms, and leads are measured correctly.
Understand restoration unit economics across water, fire, mold, biohazard, and commercial service lines and tie decisions to booked jobs and revenue.
Manage LSA account health by location, including velocity, response rate, and lead disputes (LSA is the lowest-CPA channel and must remain healthy).
Optimize Google Business Profile for LSA eligibility and local visibility: categories, Q&A seeding, and review-language shaping aligned to service + location + problem.
Maintain consistent NAP citations and off-domain entity signals to support local presence and AI-answer-engine visibility (AEO/GEO) for each location.
Maintain the live data layer (Supermetrics feeding Google Ads data) and pull fresh data before making performance claims.
Build dashboards and visualizations using Looker Studio, Tableau, or equivalent; deliver clear weekly performance reporting to franchise leadership.
Track the funnel stage by stage: click → lead → qualified → booked job → completed → review/referral and identify where it leaks.
Own attribution discipline, including CRM (DASH) lead-source naming convention and the offline-conversion path back into Google Ads.
Build and integrate AI-powered systems for the marketing team using Claude and its MCP connectors (Supermetrics and others).
Maintain and extend the AI Google Ads strategist (a Claude Project that runs analysis, flags issues, and drafts strategy from live data).
Train the team on AI-accelerated workflows (such as analysis in Excel) to reduce manual data wrangling each week.
Continuously evaluate tooling that increases output without adding headcount.
Run organic presence on LinkedIn, YouTube, and Reddit to support lead generation and brand authority.
Produce leadership LinkedIn content via ghostwriting in the owner’s voice to attract insurance carriers, commercial property managers, enterprise accounts, and government contracts.
Create case-study and authority content that differentiates locations from other franchises.
Keep the marketing operating system running: priority/tracker discipline, weekly and monthly meeting rhythm, and clear KPIs by role.
Coordinate with sales/marketing, in-house ads, office, and call-intake to keep lead handoff and source-tagging clean.
Lead, mentor, or manage marketing team members; enforce tracker and cadence accountability.
Interface with external partners (for example, the Google Ads account team) and represent the marketing function in leadership reviews.

Requirements

Bachelor’s degree in Marketing, Graphic Design, or a related field (preferred).
3–5+ years of relevant working experience in Digital Marketing.
Proven track record managing five-to-six-figure monthly budgets in Google Ads.
Proficiency in GA4, Looker Studio, and Google Ads budget management.
Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
Expertise with AI marketing tools, including implementing AI to improve workflow efficiency and campaign optimization.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Strong communication skills, including the ability to present data as a story.
High attention to detail and strong organizational skills.

Technologies

Google Ads, Local Services Ads, Google Business Profile
Supermetrics, Looker Studio, Tableau
GA4, Claude, MCP connectors
Target CPA, Excel
LinkedIn, YouTube, Reddit
Google Ads budget management
Adobe Creative Suite: InDesign, Illustrator, Photoshop

Benefits

401(k)
401(k) matching
Dental insurance
Vision insurance
Referral program

Work Location

100% in person, reporting to the Broadview, IL office.

Pay

$55,000 - $75,000 per year

View full job page →

7d ago

Digital Marketing Specialist

Servpro Broadview, IL

Broadview, IL

7d ago

$60k - $75k/yr Full time Marketing Ai Marketing Brand Management

Apply Now

Job Description

Servpro is seeking a data-driven Digital Marketing Specialist to guide growth initiatives through AI-enabled workflows and a unified cross-platform strategy. This 100 percent in-office role in Broadview, IL calls for a hands-on marketer who can translate complex data into clear, strategic narratives and drive performance across channels, reporting to the Broadview office.

Responsibilities

Data Analytics: build sophisticated dashboards and translate data into a clear narrative, explaining the rationale behind results to stakeholders.
Strategic Thinking: understand how SEO, GEO, and AEO work together to create a broad, cross-channel presence, and develop unified strategies for visibility across traditional search engines and AI generative engines such as Gemini, Perplexity, and ChatGPT.
Budgeting and Financial Planning: manage complex spends across platforms while achieving aggressive ROAS targets, with full ownership of Google Ads accounts. Utilize AI-powered bidding strategies and Performance Max optimizations while maintaining oversight of budgets and ROAS.
Technical & Content Strategy: maintain a strong grasp of marketing performance metrics, reporting tools, and conversion rate optimization.

Requirements

Bachelor’s degree in Marketing, Graphic Design, or a related field preferred.
3–5+ years of relevant experience in Digital Marketing.
Proven track record managing five-to-six-figure monthly budgets in Google Ads.
Proficiency in GA4, Looker Studio, and Google Ads budget management.
Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
Expertise in AI Marketing Tools with demonstrated ability to implement AI for workflow efficiency and campaign optimization.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Excellent communication skills, with the ability to present data as a story.
Strong attention to detail and organizational capabilities.

Technologies

GA4
Looker Studio
Google Ads
Performance Max
Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Gemini
Perplexity
ChatGPT

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Paid time off
Professional development assistance
Referral program
Vision insurance

Pay

Salary: $60,000 - $75,000 per year

Location

Broadview, IL, onsite

View full job page →

1mo ago

Performance Marketing Analyst

Servpro Broadview, IL

Broadview, IL

1mo ago Closed

$55k - $75k/yr Full time Marketing Account Management Analytics

This position is no longer accepting applications (closed Jul 19, 2026).

Job Description

The Performance Marketing Analyst at SERVPRO of LaGrange will oversee paid growth, analytics, and AI powered systems across four franchise locations in the greater Chicago area. This role focuses on Google Ads and Local Services Ads, rigorous analytics, and leadership-brand marketing to sustain a healthy pipeline while driving down cost per job.

Responsibilities

Own Google Ads end to end across all four franchise accounts, including campaign structure, budgets, bidding, ad copy, keywords, and match-type strategy.
Perform weekly and multi-week performance analyses; detect anomalies such as spend spikes and broad-match blowouts, and take corrective action the same day.
Conduct search-term audits and maintain organized negative-keyword lists by category (competitor brands, irrelevant service lines, DIY/research queries, cross-franchise negatives).
Diagnose and eliminate wasted spend; design and execute budget-reallocation plans across campaigns and locations.
Improve Quality Scores, tighten match types, and migrate suitable campaigns to smart bidding (Target CPA) where conversion volume supports it.
Safeguard conversion-tracking integrity so every call, form, and lead is measured accurately.
Understand restoration unit economics for water, fire, mold, biohazard, and commercial service lines and tie decisions to booked jobs and revenue.
Manage Local Services Ads (LSA) health across locations, monitor review velocity, and handle lead disputes to maintain cost-efficiency.
Drive Google Business Profile optimization for LSA eligibility and local visibility, including Q&A seeding and review-language shaping that aligns service, location, and problem.
Maintain consistent NAP citations and off-domain signals to strengthen local and AI answer engine presence for each location.
Base recommendations on data with sources; maintain the live data layer and verify data before making performance claims.
Build dashboards and visualizations in Looker Studio, Tableau, or equivalent, and deliver clear weekly performance reports to franchise leadership.
Track funnel stages from click to lead to qualified lead to booked job to completed to review, identifying leakage points.
Own attribution discipline, including CRM lead-source naming and offline-conversion integration back into Google Ads.
Develop and integrate AI-powered systems for the marketing team using Claude and MCP connectors (Supermetrics and related tools).
Maintain and extend the AI Google Ads strategy tool, including a Claude Project that analyzes data, flags issues, and drafts strategy from live data.
Train the team on AI-accelerated workflows to reclaim hours of manual data wrangling each week.
Continuously explore innovative tooling that enhances output without adding headcount.
Oversee organic presence across LinkedIn, YouTube, and Reddit to support lead generation and brand authority.
Support leadership LinkedIn initiatives in the owner’s voice to attract insurers, property managers, enterprise accounts, and government contracts.
Produce case studies and authority content to differentiate locations from competitors.
Maintain the marketing operating system, uphold priority tracking, and sustain weekly and monthly cadences with clear KPIs by role.
Coordinate with sales/marketing, in-house ads, office, and call intake to ensure clean lead handoffs and accurate source tagging.
Lead, mentor, or manage marketing team members and maintain accountability to trackers and cadence.
Interface with external partners, including the Google Ads account team, and represent marketing in leadership reviews.

Requirements

Bachelor’s degree in Marketing, Graphic Design, or a related field is preferred.
3–5+ years of relevant digital marketing experience.
Proven track record managing five-to-six-figure monthly budgets in Google Ads.
Proficiency with GA4, Looker Studio, and Google Ads budget management.
Strong understanding of the transition from SEO-Geo to AEO (Answer Engine Optimization).
Expertise in AI marketing tools with demonstrated ability to implement AI for workflow efficiency and campaign optimization.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Excellent communication skills with the ability to present data as a narrative.
High attention to detail and strong organizational abilities.

Technologies

GA4
Looker Studio
Tableau
Google Ads
Supermetrics
Claude
MCP connectors
DASH CRM
Excel
Google Business Profile
Local Services Ads (LSA)
Adobe InDesign
Adobe Illustrator
Adobe Photoshop

Benefits

401(k)
401(k) matching
Dental insurance
Referral program
Vision insurance

Compensation

Salary: USD 55,000 - 75,000 per year

Work Location

Location: Broadview, IL (onsite)

Work modality: In person

View full job page →

Marketing Jobs in Broadview, IL

Performance Marketing Analyst

Digital Marketing Specialist

Performance Marketing Analyst

Get Marketing Jobs in Broadview, IL alerts