Performance Marketing Analyst

Servpro is hiring a Performance Marketing Analyst onsite in Broadview, IL to own paid growth, marketing analytics, and AI-powered systems across four franchise accounts in the greater Chicago area.

Key Responsibilities

• Own Google Ads end to end for all four franchise accounts, including campaign structure, budgets, bidding, ad copy, keywords, and match-type strategy.
• Run week-over-week and multi-week performance analyses; spot and address issues the same day (spend spikes, broad-match blowouts, runaway clicks).
• Perform search-term audits and maintain negative-keyword lists by category (competitor brands, wrong service lines, DIY/research queries, cross-franchise negatives).
• Identify and eliminate wasted spend; design and execute budget-reallocation plans across campaigns and locations.
• Improve Quality Scores, tighten match types, and migrate to smart bidding (for example, Target CPA) when conversion volume supports it.
• Ensure conversion-tracking integrity so calls, forms, and leads are measured correctly.
• Understand restoration unit economics across water, fire, mold, biohazard, and commercial service lines and tie decisions to booked jobs and revenue.
• Manage LSA account health by location, including velocity, response rate, and lead disputes (LSA is the lowest-CPA channel and must remain healthy).
• Optimize Google Business Profile for LSA eligibility and local visibility: categories, Q&A seeding, and review-language shaping aligned to service + location + problem.
• Maintain consistent NAP citations and off-domain entity signals to support local presence and AI-answer-engine visibility (AEO/GEO) for each location.
• Maintain the live data layer (Supermetrics feeding Google Ads data) and pull fresh data before making performance claims.
• Build dashboards and visualizations using Looker Studio, Tableau, or equivalent; deliver clear weekly performance reporting to franchise leadership.
• Track the funnel stage by stage: click → lead → qualified → booked job → completed → review/referral and identify where it leaks.
• Own attribution discipline, including CRM (DASH) lead-source naming convention and the offline-conversion path back into Google Ads.
• Build and integrate AI-powered systems for the marketing team using Claude and its MCP connectors (Supermetrics and others).
• Maintain and extend the AI Google Ads strategist (a Claude Project that runs analysis, flags issues, and drafts strategy from live data).
• Train the team on AI-accelerated workflows (such as analysis in Excel) to reduce manual data wrangling each week.
• Continuously evaluate tooling that increases output without adding headcount.
• Run organic presence on LinkedIn, YouTube, and Reddit to support lead generation and brand authority.
• Produce leadership LinkedIn content via ghostwriting in the owner’s voice to attract insurance carriers, commercial property managers, enterprise accounts, and government contracts.
• Create case-study and authority content that differentiates locations from other franchises.
• Keep the marketing operating system running: priority/tracker discipline, weekly and monthly meeting rhythm, and clear KPIs by role.
• Coordinate with sales/marketing, in-house ads, office, and call-intake to keep lead handoff and source-tagging clean.
• Lead, mentor, or manage marketing team members; enforce tracker and cadence accountability.
• Interface with external partners (for example, the Google Ads account team) and represent the marketing function in leadership reviews.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, or a related field (preferred).
• 3–5+ years of relevant working experience in Digital Marketing.
• Proven track record managing five-to-six-figure monthly budgets in Google Ads.
• Proficiency in GA4, Looker Studio, and Google Ads budget management.
• Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
• Expertise with AI marketing tools, including implementing AI to improve workflow efficiency and campaign optimization.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Strong communication skills, including the ability to present data as a story.
• High attention to detail and strong organizational skills.

Technologies

• Google Ads, Local Services Ads, Google Business Profile
• Supermetrics, Looker Studio, Tableau
• GA4, Claude, MCP connectors
• Target CPA, Excel
• LinkedIn, YouTube, Reddit
• Google Ads budget management
• Adobe Creative Suite: InDesign, Illustrator, Photoshop

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Vision insurance
• Referral program

Work Location

• 100% in person, reporting to the Broadview, IL office.

Pay

• $55,000 - $75,000 per year