Target Cpa Marketing Jobs

1 job found

Today

Performance Marketing Analyst

Servpro Broadview, IL

Broadview, IL

Today

$55k - $75k/yr Full time Manager Marketing Analytics

Apply Now

Job Description

Servpro is hiring a Performance Marketing Analyst onsite in Broadview, IL to own paid growth, marketing analytics, and AI-powered systems across four franchise accounts in the greater Chicago area.

Key Responsibilities

Own Google Ads end to end for all four franchise accounts, including campaign structure, budgets, bidding, ad copy, keywords, and match-type strategy.
Run week-over-week and multi-week performance analyses; spot and address issues the same day (spend spikes, broad-match blowouts, runaway clicks).
Perform search-term audits and maintain negative-keyword lists by category (competitor brands, wrong service lines, DIY/research queries, cross-franchise negatives).
Identify and eliminate wasted spend; design and execute budget-reallocation plans across campaigns and locations.
Improve Quality Scores, tighten match types, and migrate to smart bidding (for example, Target CPA) when conversion volume supports it.
Ensure conversion-tracking integrity so calls, forms, and leads are measured correctly.
Understand restoration unit economics across water, fire, mold, biohazard, and commercial service lines and tie decisions to booked jobs and revenue.
Manage LSA account health by location, including velocity, response rate, and lead disputes (LSA is the lowest-CPA channel and must remain healthy).
Optimize Google Business Profile for LSA eligibility and local visibility: categories, Q&A seeding, and review-language shaping aligned to service + location + problem.
Maintain consistent NAP citations and off-domain entity signals to support local presence and AI-answer-engine visibility (AEO/GEO) for each location.
Maintain the live data layer (Supermetrics feeding Google Ads data) and pull fresh data before making performance claims.
Build dashboards and visualizations using Looker Studio, Tableau, or equivalent; deliver clear weekly performance reporting to franchise leadership.
Track the funnel stage by stage: click → lead → qualified → booked job → completed → review/referral and identify where it leaks.
Own attribution discipline, including CRM (DASH) lead-source naming convention and the offline-conversion path back into Google Ads.
Build and integrate AI-powered systems for the marketing team using Claude and its MCP connectors (Supermetrics and others).
Maintain and extend the AI Google Ads strategist (a Claude Project that runs analysis, flags issues, and drafts strategy from live data).
Train the team on AI-accelerated workflows (such as analysis in Excel) to reduce manual data wrangling each week.
Continuously evaluate tooling that increases output without adding headcount.
Run organic presence on LinkedIn, YouTube, and Reddit to support lead generation and brand authority.
Produce leadership LinkedIn content via ghostwriting in the owner’s voice to attract insurance carriers, commercial property managers, enterprise accounts, and government contracts.
Create case-study and authority content that differentiates locations from other franchises.
Keep the marketing operating system running: priority/tracker discipline, weekly and monthly meeting rhythm, and clear KPIs by role.
Coordinate with sales/marketing, in-house ads, office, and call-intake to keep lead handoff and source-tagging clean.
Lead, mentor, or manage marketing team members; enforce tracker and cadence accountability.
Interface with external partners (for example, the Google Ads account team) and represent the marketing function in leadership reviews.

Requirements

Bachelor’s degree in Marketing, Graphic Design, or a related field (preferred).
3–5+ years of relevant working experience in Digital Marketing.
Proven track record managing five-to-six-figure monthly budgets in Google Ads.
Proficiency in GA4, Looker Studio, and Google Ads budget management.
Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
Expertise with AI marketing tools, including implementing AI to improve workflow efficiency and campaign optimization.
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Strong communication skills, including the ability to present data as a story.
High attention to detail and strong organizational skills.

Technologies

Google Ads, Local Services Ads, Google Business Profile
Supermetrics, Looker Studio, Tableau
GA4, Claude, MCP connectors
Target CPA, Excel
LinkedIn, YouTube, Reddit
Google Ads budget management
Adobe Creative Suite: InDesign, Illustrator, Photoshop

Benefits

401(k)
401(k) matching
Dental insurance
Vision insurance
Referral program

Work Location

100% in person, reporting to the Broadview, IL office.

Pay

$55,000 - $75,000 per year

View full job page →

Get Target Cpa Marketing Jobs alerts

New Target Cpa Marketing Jobs, daily.