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Digital Marketing Analytics Specialist

California State University Pomona, CA

Pomona, CA

Today

$5,877 - $6,114/mo Full time Marketing Analytics Business Analysis

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Job Description

California State University Pomona welcomes a data driven Digital Marketing Analytics Specialist to join the Strategic Communications team on site in Pomona, CA. This role offers a competitive monthly salary range of USD 5,877 to 6,114, and requires four years of relevant experience with an equivalent bachelor’s degree. It is an opportunity to influence marketing performance through reporting, insights, and campaign optimization.

Responsibilities

Create reports, dashboards, visualizations, analyses, and data driven recommendations for marketing analytics and market research projects using Google Analytics and Looker Studio.
Design and implement an analytics reporting strategy that delivers regular and ad hoc reports for ongoing communications and individual campaigns.
Contribute to the feedback loop by evaluating content performance and research findings, delivering data driven recommendations to guide future strategy and content decisions to boost performance and engagement.
Monitor and analyze the performance of digital marketing communications campaigns.
Establish consistent tracking, analysis, and reporting of KPIs for digital marketing strategies and tactics.
Collaborate with the marketing team to set goals and KPIs.
Ensure analytics tools, tracking systems, and data feeds are in place to measure performance accurately and promptly to support university needs.
Act as the site tagging expert, including implementation and management through Google Tag Manager.
Perform tagging audits and data integrity checks on a regular basis.
Analyze metrics to identify key trends at regular intervals to inform campaign strategies and tactics.
Work closely with the IT team to configure conversion goals and experiments in Google Analytics, manage UTM tracking, and analyze backend data for leading social platforms and email campaigns.
Advise on best practices, strategies, and tactics in digital analytics and marketing research.
Educate team members and stakeholders on the value of digital analytics through conversations, presentations, and data visualizations; collaborate with StratComm and other stakeholders to translate data into actionable ideas during planning and execution.
Stay current with the latest tools and best practices in digital marketing and marketing research.
Lead search engine marketing and pay per click efforts in collaboration with StratComm, internal stakeholders, and external partners.
Other duties as assigned.

Requirements

Equivalent to a bachelor’s degree in a related field and four years of relevant experience.
Thorough and advanced knowledge of marketing, branding, communications, public relations, and related roles.
Strong familiarity with media outlets and the ability to plan coverage and publicity campaigns for the university and events.
Ability to stay informed about campus events and current affairs to identify media opportunities that promote the university and increase positive coverage.
Proven capacity to independently apply advanced judgment to create and implement strategies and initiatives.
Experience developing and implementing campaigns with a track record of measurable results.
Advanced analytical and organizational skills to manage initiatives within time and budget constraints.
Ability to synthesize relevant facts and integrate them into communication materials.
Strong storytelling and journalistic writing abilities, plus advanced editing skills.
Knowledge of interview techniques and the ability to shape and deliver media messages.
Working knowledge of marketing and research methods, with the ability to apply market research to identify communication needs and target audiences.
Capability to apply appropriate statistical techniques to research efforts.
Advanced public and internal relations skills to represent the university, collaborate with stakeholders, and manage vendor partnerships.
Excellent communication and interpersonal skills to drive collaboration and change initiatives.
Advanced mentoring or supervisory capabilities to oversee others when needed.
Strong proficiency with technology and relevant event planning and management tools.

Technologies

Google Analytics
Google Looker Studio
Google Tag Manager
Google Search Console
Sprout Social
Wordpress
Cascade
Salesforce
Slate
HTML

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3mo ago

SEO Account Manager

Blue Tent Marketing Llc Alpharetta, GA

Alpharetta, GA

3mo ago Closed

Full time Marketing Account Management Client Engagement

This position is no longer accepting applications (closed May 21, 2026).

Job Description

A client facing SEO Account Manager role focused on developing and executing SEO strategies for vacation rental brands within the Inhabit ecp system, including audits, content optimization, reporting, and cross team collaboration.

Responsibilities

Partner with a portfolio of e commerce vacation rental clients to tailor and implement SEO strategies aligned with each client’s goals
Prepare monthly progress and strategy reports using Looker Studio for client communication
Execute SEO setups for new website projects, covering 301 redirects, on page optimization, Google Analytics configuration, and XML sitemap setup
Work with Drupal and WordPress CMS to add content, optimize metadata, manage 301 redirects, and configure SEO modules
Develop or contribute to content strategies and write new website content in collaboration with a content specialist
Write and optimize blog content
Monitor Google Search Console for errors and implement recommended fixes
Optimize and maintain Google My Business pages for clients
Conduct SEO audits to identify opportunities for improvement
Set up goals and filters in Google Analytics
Collaborate with Bluetent and Inhabit web developers, project managers, advertising specialists, and strategic account managers
Stay current with SEO industry blogs and news, applying best practices to client work and sharing insights with the team
Perform other duties as assigned

Requirements

Minimum of 2 to 3 years of agency or in house SEO experience
Excellent verbal and written communication skills
Experience writing or editing blog content for a website
Proficient in Google Analytics with the ability to analyze data and explain findings
Solid understanding of crawl errors, indexation, page speed, and other technical SEO elements
Ability to use Google Search Console to identify areas for improvement
Experience with keyword research and rank tracking tools
Strong grasp of the Google ranking algorithm and SEO best practices
Knowledge of local search ecosystem
Ability to manage multiple client accounts and SEO setups concurrently, with organized task and communication tracking
High attention to detail and strong organizational skills
Motivated to deliver strong results for clients
Experience with Drupal is a plus
Experience with Google Tag Manager is a plus
Willingness to work independently and as part of a team, taking on a variety of responsibilities
Passion for digital marketing

Technologies

Looker Studio
Drupal
WordPress
Google Analytics
Google Search Console
Google My Business
Google Tag Manager

Benefits

Competitive pay
Health Insurance: Medical, Dental, Vision and Prescription Plans
Health Savings Accounts
Flexible Spending Account
Dependent Flexible Spending Account
Critical Illness
Accident
Retirement Savings Plan (401K) with discretionary company match
Short and Long Term Disability
Company Paid $25,000 life insurance
Supplemental Life and AD&D Insurance
Employee Assistance Program
Paid Holidays
Paid Vacation
Paid Volunteer Time
Inhabit Employee Discount Programs

Education Requirements

Bachelor’s degree preferred

Position Details

Type: Salaried, Exempt, Full-Time

Location: Alpharetta, GA (hybrid)

Additional Notes: Knoxville, TN in office pattern with in office Monday through Thursday and remote Friday

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Digital Marketing Analytics Specialist

SEO Account Manager

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