Pomona, CA

Marketing Jobs in Pomona, CA

2 jobs found

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1mo ago

Digital Marketing Analytics Specialist

California State University Pomona, CA

Pomona, CA

1mo ago Closed

$5,877 - $6,114/mo Full time Marketing Analytics Business Analysis

This position is no longer accepting applications (closed Aug 21, 2026).

Job Description

California State University Pomona welcomes a data driven Digital Marketing Analytics Specialist to join the Strategic Communications team on site in Pomona, CA. This role offers a competitive monthly salary range of USD 5,877 to 6,114, and requires four years of relevant experience with an equivalent bachelor’s degree. It is an opportunity to influence marketing performance through reporting, insights, and campaign optimization.

Responsibilities

Create reports, dashboards, visualizations, analyses, and data driven recommendations for marketing analytics and market research projects using Google Analytics and Looker Studio.
Design and implement an analytics reporting strategy that delivers regular and ad hoc reports for ongoing communications and individual campaigns.
Contribute to the feedback loop by evaluating content performance and research findings, delivering data driven recommendations to guide future strategy and content decisions to boost performance and engagement.
Monitor and analyze the performance of digital marketing communications campaigns.
Establish consistent tracking, analysis, and reporting of KPIs for digital marketing strategies and tactics.
Collaborate with the marketing team to set goals and KPIs.
Ensure analytics tools, tracking systems, and data feeds are in place to measure performance accurately and promptly to support university needs.
Act as the site tagging expert, including implementation and management through Google Tag Manager.
Perform tagging audits and data integrity checks on a regular basis.
Analyze metrics to identify key trends at regular intervals to inform campaign strategies and tactics.
Work closely with the IT team to configure conversion goals and experiments in Google Analytics, manage UTM tracking, and analyze backend data for leading social platforms and email campaigns.
Advise on best practices, strategies, and tactics in digital analytics and marketing research.
Educate team members and stakeholders on the value of digital analytics through conversations, presentations, and data visualizations; collaborate with StratComm and other stakeholders to translate data into actionable ideas during planning and execution.
Stay current with the latest tools and best practices in digital marketing and marketing research.
Lead search engine marketing and pay per click efforts in collaboration with StratComm, internal stakeholders, and external partners.
Other duties as assigned.

Requirements

Equivalent to a bachelor’s degree in a related field and four years of relevant experience.
Thorough and advanced knowledge of marketing, branding, communications, public relations, and related roles.
Strong familiarity with media outlets and the ability to plan coverage and publicity campaigns for the university and events.
Ability to stay informed about campus events and current affairs to identify media opportunities that promote the university and increase positive coverage.
Proven capacity to independently apply advanced judgment to create and implement strategies and initiatives.
Experience developing and implementing campaigns with a track record of measurable results.
Advanced analytical and organizational skills to manage initiatives within time and budget constraints.
Ability to synthesize relevant facts and integrate them into communication materials.
Strong storytelling and journalistic writing abilities, plus advanced editing skills.
Knowledge of interview techniques and the ability to shape and deliver media messages.
Working knowledge of marketing and research methods, with the ability to apply market research to identify communication needs and target audiences.
Capability to apply appropriate statistical techniques to research efforts.
Advanced public and internal relations skills to represent the university, collaborate with stakeholders, and manage vendor partnerships.
Excellent communication and interpersonal skills to drive collaboration and change initiatives.
Advanced mentoring or supervisory capabilities to oversee others when needed.
Strong proficiency with technology and relevant event planning and management tools.

Technologies

Google Analytics
Google Looker Studio
Google Tag Manager
Google Search Console
Sprout Social
Wordpress
Cascade
Salesforce
Slate
HTML

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2mo ago

SPECIALIST, MARKETING & COMMUNICATIONS

Pomona Valley Hospital Medical Center Pomona, CA

Pomona, CA

2mo ago Closed

$79k - $87k/yr Full time Marketing Campaign Management Communications

This position is no longer accepting applications (closed Jun 29, 2026).

Job Description

Pomona Valley Hospital Medical Center offers a collaborative, on-site marketing role focused on developing and executing marketing plans for the organization's service lines. The position works with executive, clinical and department leadership plus external partners to implement traditional and digital marketing strategies, and serves as the in-house expert on healthcare marketing. This full-time opportunity is based in Pomona, CA.

Responsibilities

Develops marketing communications plans and strategies aligned with the organization's business objectives and service lines and programs.
Collaborates with executive, clinical and department leadership to design and implement cost-effective traditional and digital marketing initiatives.
Maintains strong relationships with physician leaders and service lines; demonstrates leadership, reliability, integrity and professionalism, and takes the initiative to learn and understand all aspects of the business as appropriate.
Coordinates with the Marketing & Public Relations Department, consultants and agencies to determine best practices for all marketing and communications efforts.
Participates in department team meetings and contributes to department-wide decisions and implementation strategies.
Is viewed as an expert on healthcare marketing and communications strategies.
Supports the Hospital’s mission, vision and values.
May perform other duties as assigned.

Requirements

Bachelor’s degree, preferably in marketing or communications.
Minimum of three years' marketing or communications experience in a healthcare setting.
High degree of responsibility and accountability with excellent written and verbal communication skills.
Presentation, report and proposal skills required.
Proficient in Excel, PowerPoint, Outlook and graphic design software, such as Adobe Creative Cloud or Canva.

Technologies

Excel
PowerPoint
Outlook
Adobe Creative Cloud
Canva

Benefits

Competitive weekend rate for qualifying weekend shifts

Preferred qualifications

Bilingual in Spanish

Salary

USD 79,200 - 87,300 per year. Salary will be commensurate with experience.

Location

Pomona Valley Hospital Medical Center – Marketing/Public Relations, Pomona, CA

Schedule

Full-time, Days shift

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Marketing Jobs in Pomona, CA

Digital Marketing Analytics Specialist

SPECIALIST, MARKETING & COMMUNICATIONS

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