Marketing Associate / Graphic Designer
Job Description
Vertex China offers a full-time, in-person role in Pomona, CA where you can help strengthen brand consistency across marketing channels. You will support day-to-day marketing execution, digital content, communications, PR, advertising, and trade show coordination, while contributing to customer growth through targeted campaigns and market insights.
Key responsibilities
- Maintain and standardize Vertex China’s brand image in line with the company style guide, including consistent use of logos, fonts, colors, photography, messaging, and other brand elements.
- Develop and update marketing and sales materials such as catalogs, sell sheets, flyers, brochures, banners, presentations, email signatures, and promotional items.
- Ensure marketing materials include accurate and up-to-date product, pricing, specifications, and company information.
- Organize and maintain digital marketing assets, including product photos, videos, logos, graphics, and other marketing resources.
- Research and analyze market pricing, industry trends, competitor activity, and product positioning.
- Prepare data comparisons and reports to support management, Sales, and Marketing decisions.
- Keep the showroom and photography room organized, clean, and professional.
- Obtain and maintain product photography, lifestyle images, videos, and other visual content.
- Coordinate photography and video projects with internal teams, photographers, designers, and outside vendors.
- Assist in creating professional visual and written content for catalogs, websites, social media, presentations, and marketing campaigns.
- Support internal and external communications aligned with company strategy and brand standards.
- Prepare and distribute e-direct mail campaigns, newsletters, company announcements, product updates, and other communications.
- Assist with company announcements, press releases, and other public relations activities while ensuring communications remain professional and consistent.
- Develop, maintain, and update customer and prospect databases, including contact and email information, and segment customers for targeted campaigns.
- Create, schedule, and distribute targeted email marketing campaigns, track results, and prepare performance reports and comparisons.
- Manage social media presence across Facebook, Instagram, LinkedIn, YouTube, and other relevant channels, including maintaining a content calendar and monitoring engagement with regular updates.
- Assist with website updates and other digital marketing activities.
- Help maintain a press release and media contact database, research industry publications and media contacts, and coordinate the preparation and distribution of press releases while tracking media coverage.
- Coordinate print, digital, online, industry publication, and other advertising programs, including artwork, specifications, deadlines, approvals, and submissions; track schedules, costs, and results; research advertising opportunities and compare costs and potential reach.
- Coordinate trade show participation, including booth logistics, registrations, payments, promotional materials, samples, shipping, and travel arrangements (flights, hotels, transportation, event schedules).
- Work with the Sales team to ensure required products, samples, displays, and marketing materials are prepared and available; coordinate with organizers, vendors, contractors, and service providers.
- Maintain trade show records, review trade show results, and provide feedback for future planning; assist with vendor quotation comparisons, and monitor timelines, costs, quality, and deliverables.
- Maintain organized records of vendor contacts, projects, quotations, and expenses; support Sales and Marketing with customer requests and sales-support activities, including product information, samples, presentations, and marketing resources.
- Support special customer projects and marketing initiatives, contribute to business growth objectives, maintain organized marketing files and project schedules, assist with marketing budget tracking, and provide regular management updates on project status and deadlines.
- Stay current on marketing practices, digital platforms, and competitor activities, and perform other duties and special projects as assigned.
Requirements
- High School Diploma required; Bachelor’s Degree in Marketing, Business Administration, or similar preferred.
- Thorough knowledge and experience with Microsoft Word, Outlook, PowerPoint, Excel, Adobe Acrobat, and Photoshop (video creation preferred), and related tools.
- Excellent verbal and written communication skills.
- Ability to work independently and complete projects on time.
- CRM knowledge preferred.
Technology
- Microsoft Word, Outlook, PowerPoint, Excel, Adobe Acrobat, Photoshop
- Facebook, Instagram, LinkedIn, YouTube
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Job type: Full-time
Work location: In person (Pomona, CA)
Pay: $49,000 - $58,000 per year
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