Digital Marketing Specialist
Marketing
Ai Marketing
Brand Management
Campaign Management
Channel Management
Content Marketing
Cross-Functional
Data Analytics
Design
Design Tools
Digital Marketing
Google Adwords
Google Analytics Ga4
Marketing Analytics
Marketing Automation
Marketing Strategy
Paid Advertising
Reporting and Analytics
Job Description
Servpro is seeking a data-driven Digital Marketing Specialist to guide growth initiatives through AI-enabled workflows and a unified cross-platform strategy. This 100 percent in-office role in Broadview, IL calls for a hands-on marketer who can translate complex data into clear, strategic narratives and drive performance across channels, reporting to the Broadview office.
Responsibilities
- Data Analytics: build sophisticated dashboards and translate data into a clear narrative, explaining the rationale behind results to stakeholders.
- Strategic Thinking: understand how SEO, GEO, and AEO work together to create a broad, cross-channel presence, and develop unified strategies for visibility across traditional search engines and AI generative engines such as Gemini, Perplexity, and ChatGPT.
- Budgeting and Financial Planning: manage complex spends across platforms while achieving aggressive ROAS targets, with full ownership of Google Ads accounts. Utilize AI-powered bidding strategies and Performance Max optimizations while maintaining oversight of budgets and ROAS.
- Technical & Content Strategy: maintain a strong grasp of marketing performance metrics, reporting tools, and conversion rate optimization.
Requirements
- Bachelor’s degree in Marketing, Graphic Design, or a related field preferred.
- 3–5+ years of relevant experience in Digital Marketing.
- Proven track record managing five-to-six-figure monthly budgets in Google Ads.
- Proficiency in GA4, Looker Studio, and Google Ads budget management.
- Deep understanding of the shift from SEO-Geo (local/generative) to AEO (Answer Engine Optimization).
- Expertise in AI Marketing Tools with demonstrated ability to implement AI for workflow efficiency and campaign optimization.
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Excellent communication skills, with the ability to present data as a story.
- Strong attention to detail and organizational capabilities.
Technologies
- GA4
- Looker Studio
- Google Ads
- Performance Max
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Gemini
- Perplexity
- ChatGPT
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Professional development assistance
- Referral program
- Vision insurance
Pay
Salary: $60,000 - $75,000 per year
Location
Broadview, IL, onsite
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