Data Analyst V (Senior Marketing Analyst – Audience Strategy & Insights)

itD Tech is hiring a Data Analyst V to strengthen audience strategy and insights for the Business Messaging Marketing team. This role focuses on turning complex marketing and customer data into clear, business-ready recommendations that support product direction and investment priorities in a dynamic, growth-oriented environment.

Based in Menlo Park, CA with a hybrid work setup, this position offers an hourly rate of USD 50–52 and requires 8+ years of relevant experience. A bachelor’s degree in a quantitative, technical, or business field (or equivalent work experience) is required.

What you’ll do

• Conduct deep audience analysis across segmentation, lifecycle, funnel, churn, and revenue attribution insights.
• Define analytical approaches, including methodologies and assumptions, to address complex business questions.
• Use advanced SQL to extract, clean, and analyze large-scale datasets spanning multiple data sources.
• Partner with Data Scientists and Data Engineers to shape business logic, data models, and pipeline requirements.
• Create automated reporting and self-service dashboards that support recurring business needs.
• Translate audience findings into actionable segments for marketing campaigns and lifecycle programs.
• Share data-driven recommendations with senior leadership and cross-functional stakeholders.

Key requirements

• 8+ years of experience in marketing analytics, business analytics, or data science.
• Expert-level SQL, including complex queries, CTEs, window functions, and query optimization.
• Proven end-to-end audience and customer analysis experience, including segmentation, lifecycle, funnel, and revenue sizing.
• Experience working with large, multi-source datasets such as CRM, product, and engagement data.
• Experience building automated reporting and dashboards using Tableau or similar BI tools.
• Strong ability to convert analytics into actionable insights and influence stakeholders.
• Experience collaborating with data engineering and data science teams to define pipelines and data models.

Tools and technologies

• SQL, Tableau
• dbt, Airflow
• Salesforce Data Cloud, Salesforce Marketing Cloud
• Python, Hive
• Excel, Google Sheets

Benefits

• Comprehensive medical benefits
• 401k plan
• Paid holidays

Internal practice contributions

• Attend regular internal practice community meetings.
• Collaborate with your itD practice team on industry thought leadership.
• Complete client case studies and learning material (blogs and media material).
• Contribute to the Digital Transformation practice by building supporting materials.
• Attend internal itD networking events (in person and virtual).
• Work with leadership on career fast-track opportunities.

Preferred qualifications

• Experience with pipeline orchestration tools (for example, dbt, Airflow, or equivalent).
• Familiarity with customer data platforms, preferably Salesforce Data Cloud.
• Experience with marketing automation tools, for example Salesforce Marketing Cloud.
• Knowledge of statistical modeling such as propensity, LTV, attribution, and forecasting.
• Basic proficiency in Python for automation and data workflows.
• Experience with large-scale data environments such as Hive and distributed query systems or similar platforms.
• Advanced Excel and Google Sheets skills for data analysis.