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Data Analyst V (Senior Marketing Analyst – Audience Strategy & Insights)

itD Tech Menlo Park, CA

Menlo Park, CA

Today

$50 - $52/hr Full time Marketing Analytics Apache Airflow

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Job Description

itD Tech is hiring a Data Analyst V to strengthen audience strategy and insights for the Business Messaging Marketing team. This role focuses on turning complex marketing and customer data into clear, business-ready recommendations that support product direction and investment priorities in a dynamic, growth-oriented environment.

Based in Menlo Park, CA with a hybrid work setup, this position offers an hourly rate of USD 50–52 and requires 8+ years of relevant experience. A bachelor’s degree in a quantitative, technical, or business field (or equivalent work experience) is required.

What you’ll do

Conduct deep audience analysis across segmentation, lifecycle, funnel, churn, and revenue attribution insights.
Define analytical approaches, including methodologies and assumptions, to address complex business questions.
Use advanced SQL to extract, clean, and analyze large-scale datasets spanning multiple data sources.
Partner with Data Scientists and Data Engineers to shape business logic, data models, and pipeline requirements.
Create automated reporting and self-service dashboards that support recurring business needs.
Translate audience findings into actionable segments for marketing campaigns and lifecycle programs.
Share data-driven recommendations with senior leadership and cross-functional stakeholders.

Key requirements

8+ years of experience in marketing analytics, business analytics, or data science.
Expert-level SQL, including complex queries, CTEs, window functions, and query optimization.
Proven end-to-end audience and customer analysis experience, including segmentation, lifecycle, funnel, and revenue sizing.
Experience working with large, multi-source datasets such as CRM, product, and engagement data.
Experience building automated reporting and dashboards using Tableau or similar BI tools.
Strong ability to convert analytics into actionable insights and influence stakeholders.
Experience collaborating with data engineering and data science teams to define pipelines and data models.

Tools and technologies

SQL, Tableau
dbt, Airflow
Salesforce Data Cloud, Salesforce Marketing Cloud
Python, Hive
Excel, Google Sheets

Benefits

Comprehensive medical benefits
401k plan
Paid holidays

Internal practice contributions

Attend regular internal practice community meetings.
Collaborate with your itD practice team on industry thought leadership.
Complete client case studies and learning material (blogs and media material).
Contribute to the Digital Transformation practice by building supporting materials.
Attend internal itD networking events (in person and virtual).
Work with leadership on career fast-track opportunities.

Preferred qualifications

Experience with pipeline orchestration tools (for example, dbt, Airflow, or equivalent).
Familiarity with customer data platforms, preferably Salesforce Data Cloud.
Experience with marketing automation tools, for example Salesforce Marketing Cloud.
Knowledge of statistical modeling such as propensity, LTV, attribution, and forecasting.
Basic proficiency in Python for automation and data workflows.
Experience with large-scale data environments such as Hive and distributed query systems or similar platforms.
Advanced Excel and Google Sheets skills for data analysis.

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