Marketing Data Analyst

Blizzard Entertainment is hiring a Marketing Data Analyst to support social content performance tracking, reporting, and optimization insights across franchise initiatives.

Responsibilities

• Own focused reporting tied to key moments across the major release roadmap
• Construct and maintain advanced Boolean topic queries for ongoing measurement
• Design, build, and maintain social data dashboards for performance visibility
• Integrate program KPIs into reporting outputs and socialize performance goals across franchise groups
• Partner with the analyst team to help ensure deliverable quality and reporting grounded in quantitative insights
• Establish and maintain knowledge of current franchise communities
• Establish and maintain knowledge of content cycles (patches, expansions, and related updates)

Requirements

• 3+ years of data analysis experience in media planning, social media management, and/or digital marketing analytics or research
• Demonstrated Project Management experience
• Deep understanding of the current social and video platform landscape and relevant content archetypes
• Experience using tools such as Sprinklr, native social analytics platforms, and other UGC data-focused platforms (examples: Stream Hatchet, Tubular)
• Experience building interactive dashboards with at least one visualization tool (examples: Tableau, Looker, Power BI)
• Experience driving social listening programs, including involved topic queries and comprehensive analysis (examples: landscape, competitor, campaign)
• Strong analytical skills plus written and verbal presentation ability to communicate complex ideas and craft recommendations
• Proficient with Microsoft and Google productivity suites (examples: Excel/Sheets, PowerPoint/Slides)

Technologies

• Sprinklr
• Stream Hatchet
• Tubular
• Tableau
• Looker
• Power BI
• SQL (BigQuery a plus)
• Microsoft Excel
• Google Sheets
• Microsoft PowerPoint
• Google Slides
• Boolean topic queries

Benefits

• Medical, dental, vision; health savings account or health reimbursement account; healthcare spending accounts
• Dependent care spending accounts; life and AD&D insurance; disability insurance
• 401(k) with Company match
• Tuition reimbursement; charitable donation matching
• Paid holidays and vacation; paid sick time; floating holidays
• Compassion and bereavement leaves; parental leave
• Mental health and wellbeing programs; fitness programs
• Free and discounted games
• Voluntary benefit programs such as supplemental life and disability, legal service, ID protection, rental insurance, and more
• Relocation assistance (if required by the Company to move geographic locations)
• Incentive compensation eligibility may be available (not guaranteed)

Location and Compensation

• Irvine, CA (hybrid); home studio or potentially remote
• Salary: USD 35 - 64 per hourly

Preferred Qualifications

• Experience in the gaming industry or working with marketing teams in a digital-first environment
• Education or background in marketing, data analytics, or paid media
• Data-science or statistics experience
• Working knowledge of SQL (BigQuery a plus)
• Love for gaming and strong preference for knowledge of Blizzard franchises