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Marketing Data Analyst

Blizzard Entertainment Irvine, CA

Irvine, CA

Today

$35 - $64/hr Full time Marketing Analytics Automation Developer

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Job Description

Blizzard Entertainment is hiring a Marketing Data Analyst to support social content performance tracking, reporting, and optimization insights across franchise initiatives.

Responsibilities

Own focused reporting tied to key moments across the major release roadmap
Construct and maintain advanced Boolean topic queries for ongoing measurement
Design, build, and maintain social data dashboards for performance visibility
Integrate program KPIs into reporting outputs and socialize performance goals across franchise groups
Partner with the analyst team to help ensure deliverable quality and reporting grounded in quantitative insights
Establish and maintain knowledge of current franchise communities
Establish and maintain knowledge of content cycles (patches, expansions, and related updates)

Requirements

3+ years of data analysis experience in media planning, social media management, and/or digital marketing analytics or research
Demonstrated Project Management experience
Deep understanding of the current social and video platform landscape and relevant content archetypes
Experience using tools such as Sprinklr, native social analytics platforms, and other UGC data-focused platforms (examples: Stream Hatchet, Tubular)
Experience building interactive dashboards with at least one visualization tool (examples: Tableau, Looker, Power BI)
Experience driving social listening programs, including involved topic queries and comprehensive analysis (examples: landscape, competitor, campaign)
Strong analytical skills plus written and verbal presentation ability to communicate complex ideas and craft recommendations
Proficient with Microsoft and Google productivity suites (examples: Excel/Sheets, PowerPoint/Slides)

Technologies

Sprinklr
Stream Hatchet
Tubular
Tableau
Looker
Power BI
SQL (BigQuery a plus)
Microsoft Excel
Google Sheets
Microsoft PowerPoint
Google Slides
Boolean topic queries

Benefits

Medical, dental, vision; health savings account or health reimbursement account; healthcare spending accounts
Dependent care spending accounts; life and AD&D insurance; disability insurance
401(k) with Company match
Tuition reimbursement; charitable donation matching
Paid holidays and vacation; paid sick time; floating holidays
Compassion and bereavement leaves; parental leave
Mental health and wellbeing programs; fitness programs
Free and discounted games
Voluntary benefit programs such as supplemental life and disability, legal service, ID protection, rental insurance, and more
Relocation assistance (if required by the Company to move geographic locations)
Incentive compensation eligibility may be available (not guaranteed)

Location and Compensation

Irvine, CA (hybrid); home studio or potentially remote
Salary: USD 35 - 64 per hourly

Preferred Qualifications

Experience in the gaming industry or working with marketing teams in a digital-first environment
Education or background in marketing, data analytics, or paid media
Data-science or statistics experience
Working knowledge of SQL (BigQuery a plus)
Love for gaming and strong preference for knowledge of Blizzard franchises

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