Data Insights & Marketing Targeting Manager

Use data to shape smarter marketing at TD Bank. In this onsite role in Mount Laurel, NJ, you will be part of the U.S. Marketing organization, turning customer, product, and marketing data into audience targeting and measurable outcomes. You will work with established tools and platforms including SAS, SQL, Python, Databricks, and Salesforce Data Cloud, supported by a structured environment with regular development conversations, training programs, and a competitive benefits plan.

Compensation for this position ranges from $96,130 to $155,950 USD per year, plus eligibility for variable compensation/incentive awards (including possible cash and/or equity incentive awards). Standard working hours are 40 per week.

What you’ll do

• Translate business and marketing strategies into detailed campaign data specifications, including targeting criteria, audience selection logic, campaign parameters, and execution requirements, while navigating Compliance and governance approvals.
• Act as a subject matter expert on marketing data assets, using SAS, SQL, Python, and Databricks to perform complex analysis, validate targeting approaches, and support campaign execution.
• Build and deploy targeted audiences in Salesforce Data Cloud using capabilities such as Audience Creation, Data 360 Queries, Query Editor, Data Transforms, Activations, and segmentation tools.
• Run advanced customer, campaign, and performance analyses to identify trends, opportunities, and actionable insights that improve marketing effectiveness and business results.
• Partner with Marketing Planners, Business Line stakeholders, Compliance, Technology, and other teams to support customer communications and marketing campaign execution.
• Continuously refine audience targeting methods, segmentation approaches, and data processes to improve efficiency, accuracy, and performance.

What you bring

• Hands-on experience executing marketing campaigns with Salesforce Data Cloud & Salesforce Marketing Cloud.
• Actual hands-on experience creating audiences in Data Cloud and activating them.
• In-depth hands-on data analysis experience in a database environment using SAS, SQL, Python or R to formulate relevant and meaningful analyses.
• Experience applying marketing segmentation techniques using customer and prospect data for targeting campaigns.
• Strong communication skills to interact with stakeholders and influence marketing strategy.

Benefits and support

• Base salary and variable compensation/incentive awards (cash and/or equity incentive awards eligibility).
• Health and well-being benefits, plus savings and retirement programs.
• Paid time off including Vacation PTO, Flex PTO, and Holiday PTO.
• Banking benefits and discounts.
• Career development with regular development conversations, training programs, and mentoring opportunities.
• Reward and recognition.

Education and experience

• Undergraduate degree or advanced technical degree preferred; graduate’s degree preferred.
• 5+ years of relevant experience required (higher degree education and research tenure can be counted).

Additional job details

• Location: Mount Laurel, New Jersey, onsite (United States of America).
• Travel: Domestic travel is occasional; international travel is never.
• Work authorization: This role is not eligible for TD work visa support or sponsorship (no H-1B, F-1 OPT/STEM OPT, TN, or other work visa authorizations). Applicants must have authorization to work in the United States without current or future TD sponsorship.

Equal opportunity employer: TD Bank provides consideration without regard to protected characteristics under applicable law. If you need accommodations to complete the application process, email [email protected].