Marketing Data Analyst

In this onsite role, you will turn marketing and business data into reporting, insights, and recommendations that improve decision-making and measure marketing results.

Responsibilities

• Collect, organize, and analyze marketing, sales, customer, and promotional data
• Build, maintain, and share recurring marketing reporting assets such as reports, dashboards, scorecards, and performance metrics
• Evaluate advertising campaigns, promotional events, digital marketing initiatives, and loyalty program performance
• Spot trends, customer purchasing behaviors, market opportunities, and improvement areas through ongoing data analysis
• Deliver actionable insights and recommendations aligned to marketing strategies and business objectives
• Confirm the accuracy, consistency, and integrity of marketing data before reporting or presenting
• Produce weekly, monthly, quarterly, and annual marketing performance reports for leadership
• Create charts, graphs, dashboards, and presentations to communicate analytical findings to management and business partners
• Support forecasting for promotional performance, customer trends, and sales opportunities using historical and current data
• Find ways to automate reporting processes and improve efficiency using business intelligence and data visualization tools
• Maintain documentation for reports, data sources, calculations, and reporting procedures to ensure consistency and accuracy
• Complete special projects and perform other duties as assigned

Requirements

• Advanced proficiency in Microsoft Excel, including formulas, pivot tables, charts, sorting, filtering, and data analysis
• Strong analytical and problem-solving skills
• Ability to analyze data and identify trends, patterns, and opportunities
• Skilled at creating clear, accurate, and easy-to-understand reports
• Strong attention to detail and commitment to data accuracy
• Excellent organizational and time-management skills
• Ability to handle multiple tasks and meet deadlines
• Strong written and verbal communication skills
• Ability to identify process improvements and recommend practical solutions
• Ability to work independently and as part of a team
• Ability to adapt to changing priorities and business needs

Technology

• Microsoft Excel

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Pay

• From $17.59 per hour

Location: Amarillo, TX (onsite) | Work type: In person