Finance Business Partner, Marketing

Siemens seeks a Finance Business Partner for Marketing to work onsite in Raleigh, NC.

Responsibilities

• Partner with the global CMO and North America leadership, delivering financial insight, guidance, and constructive challenge to support sustainable growth and profitability.
• Lead North America Marketing FP&A, including planning, forecasting, budgeting, and performance management.
• Monitor marketing performance metrics and collaborate with senior leaders to evaluate and improve return on investment across programs and channels.
• Analyze pipeline and demand generation economics, including pipeline generation, MQL/SQL conversion, revenue impact, cost per lead/opportunity, and pipeline efficiency.
• Assess channel investment and value optimization, reviewing ROI across paid media, SEO/organic, events, and campaigns.
• Evaluate funnel and growth performance from awareness to retention, identifying conversion trends and improvement opportunities.
• Analyze customer economics, including CAC, LTV/CAC ratio, payback period, and marketing sourced ARR.
• Provide financial input to support go-to-market strategies, including product launches and market expansion.
• Collaborate with Sales and Marketing leadership to develop and refine marketing opportunity models.
• Identify data trends and deliver actionable insights to enable informed decision making.
• Investigate performance trends and anomalies, determine root causes, and recommend next steps.
• Drive FP&A digital initiatives focused on automation, standardization, and AI adoption, such as Product P&L, ARR bridge, and churn prediction.
• Work with Business Intelligence teams to build and enhance automated reporting and dashboards.
• Support the development of real-time insights into marketing and sales performance metrics.

Requirements

• Bachelor’s degree in Finance or a related field; MBA or other advanced degree is a plus.
• 3+ years of experience in financial analytics, sales or marketing analytics, or SaaS advisory/consulting, including programs that develop finance talent.
• Experience building financial models analyzing customers, products, or sales performance.
• Strong experience with digital tools and automation (Power BI, KNIME, Alteryx, Snowflake); familiarity with Anaplan is a plus.
• Exposure to applying AI to improve financial analysis, reporting, or operational efficiency.
• Advanced proficiency in Excel, PowerPoint, and Word.
• Familiarity with key sales and marketing metrics such as CAC, MQL/SQL, conversion rates, AOV, TCV, and LTV.
• Experience with CRM systems (e.g., Salesforce) and related analytics tools (e.g., Clari) is a plus.
• Ability to communicate complex financial information clearly to senior team members.

Technologies

• Power BI
• KNIME
• Alteryx
• Snowflake
• Anaplan
• Salesforce
• Clari
• Excel
• PowerPoint
• Word

Ways of Working

• Capable of managing multiple priorities and meeting timelines while preserving accuracy and attention to detail.
• Approaches problems with curiosity and a proactive problem solving mindset.

What Makes You a Standout

• Positive, can do attitude paired with strong curiosity, using data and technology to uncover creative solutions and drive performance improvements.
• Ability to balance speed and quality in a dynamic environment, with flexibility during high priority periods to ensure timely delivery of key deliverables.
• Applies SaaS metrics such as pipeline, CAC, LTV, and ARR to guide business and growth strategies.