Marketing Business Analytics Data Analyst, Marketing

Publix Super Markets, Inc. is hiring a Marketing Business Analytics Data Analyst in Lakeland, FL to help translate customer and financial data into actionable insights. In this onsite role, you will create end-to-end analytics solutions that move from dataset building and reporting through to deployment in production, supporting decisions that impact profitability and performance.

The Data Analyst will lead analytical work across full-stack delivery, partnering with teams to support cross-functional strategic initiatives and providing analysis that explains performance drivers and shifting customer behavior. The role blends business intelligence, dashboard development, and production-minded data work to ensure insights are reliable and usable.

What you’ll do

• Fulfill ad hoc analytical requests with data-driven business insights and recommendations.
• Develop reporting outputs, including interactive dashboards.
• Own projects end-to-end, from discovery through delivery.
• Mine large data sources to create analytical datasets using SQL, R, or Python.
• Create interactive dashboards to support leadership and enable data-driven decision-making using Power BI and/or Tableau.
• Build descriptive analytical tools and models to answer questions such as why sales are at current levels, why customer behavior is changing, and where customers are coming from or going to, including identification of underlying causes of strong or weak performance.
• Use business intelligence and advanced analysis and visualization tools including Alteryx, Power BI, Tableau, and other tools to support deeper analysis.
• Develop, execute, deploy, and improve analytical solutions in production, including supporting team data asset production processes, weekly reporting, QC and data validation, and gathering information from subject matter experts (SMEs).
• Act as primary analytical support for data-driven cross-functional strategic initiatives.

Key technologies

• SQL, R, Python
• Power BI, Tableau
• Alteryx

What you bring

• An agile software development mindset.
• Ability to deliver full-stack solutions, including ideation/brainstorming, data and feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.

Location: Lakeland, FL (onsite). Compensation: USD 5,890 - 8,835 per monthly.