Senior Manager- BCG Vantage, Marketing, Sales & Pricing (MSP)

As a Senior Manager within BCG Vantage, you will lead work in the Marketing, Sales & Pricing (MSP) Practice Area on the Topic Activation path. The role sits at the intersection of B2B marketing offer building and an IP or content agenda tied to sector and topic priorities, with ownership for performance against KPIs.

Working on an onsite basis in Denver, CO (with the role also listed for US locations), you will help shape how BCG Vantage creates and commercializes reusable knowledge assets while enabling case teams to deliver differentiated impact for clients.

Key responsibilities

• Deliver against client and commercial priorities for the Sector/Topic business.
• Collaborate with Sector/Topic experts to support case work, content development, and business build initiatives.
• Drive the IP/content agenda, including scoping and executing IP projects with team support.
• Own performance across KPIs such as case billability, quality, and content creation.
• Engage with case teams and clients using your individual expertise to demonstrate differentiated impact and value-add.
• Lead the build of B2B Marketing holistic offers within the Marketing & Customer Growth topic area.
• Apply hands-on expertise in B2B Technology/SaaS marketing, Account-Based Marketing (ABM), and Field Marketing to shape go-to-market offerings.
• Lead B2B marketing problem solving for technology and SaaS clients across Field Marketing, ABM, enterprise demand generation, and pipeline acceleration.
• Translate market, customer, and account insights into target account strategy, segmentation, ABM and Lead Gen/Demand plays, campaign calendars, field or event motions, executive engagement programs, and account-specific content strategies.
• Lead development and commercialization of knowledge assets such as marketing maturity diagnostics, field marketing operating models, marketing-sales alignment playbooks, campaign measurement frameworks, pipeline dashboards, diagnostic frameworks, analytical tools, AI-enabled workflows, and repeatable implementation approaches.
• Advise senior marketing, sales, and GTM stakeholders, including CMOs, CROs, VP Field Marketing, VP Demand Generation, ABM leaders, and Revenue Operations leaders.
• Lead projects end-to-end, mobilizing teams to deliver business priorities and commercial impact.
• Coach and mentor team members to achieve goals efficiently and effectively.
• Operate effectively in an environment that is changing and complex, with comfort working through ambiguity.

Requirements

• 5+ years consulting experience in relevant B2B marketing & GTM topics (consulting experience preferred).
• In lieu of consulting experience, 7-10+ years minimum industry experience in core B2B marketing roles such as ABM, Lead Gen/Demand Gen, MartTech, and Strategy & Operations (preferred experience in Big Tech and/or enterprise SaaS companies).
• Deep expertise in Account-Based Marketing and/or Field Marketing for enterprise, strategic, named accounts, priority verticals, and/or regional GTM campaigns.
• Experience building field marketing programs that drive sourced or influenced pipeline, accelerate opportunities, deepen engagement, and support expansion.
• Strong demand generation and integrated campaign experience across events, webinars, executive programs, digital channels, paid media, content syndication, and lifecycle marketing.
• Strong understanding of B2B SaaS or technology buying journeys, sales cycles, partner ecosystems, and marketing-sales handoffs.
• Hands-on knowledge of B2B marketing processes and platforms including CRM (Salesforce), marketing automation (Marketo, Eloqua, HubSpot, Pardot/Marketing Cloud), ABM/intent (6sense, Demandbase), paid activation (LinkedIn Campaign Manager, Google Ads), web or customer analytics (Adobe/Google Analytics), and BI (Tableau/Power BI). Familiarity with CDP/data activation and sales-engagement platforms such as Segment, Snowflake/Databricks, Outreach/Salesloft is preferred (not all platforms required).
• Hands-on experience across AI suites (ChatGPT, Claude, n8n, and others), including developing skills and end-to-end workflows.
• AI tool proficiency with daily professional use of generative AI tools (e.g., ChatGPT, Claude, Copilot) to accelerate content creation, research, or data analysis.
• Demonstrated track record of launching AI-powered features, tools, or products from concept to implementation, including agentic marketing workflows.
• Advanced skill in prompt engineering, prompt chaining, and optimizing AI outputs for accuracy and context.
• Bachelor’s Degree required (advanced degree preferred).
• Fluency in English and strong interpersonal and communication skills for stakeholder management in a global team environment.

Technologies

• Salesforce; Marketo; Eloqua; HubSpot; Pardot/Marketing Cloud
• 6sense; Demandbase
• LinkedIn Campaign Manager; Google Ads
• Adobe; Google Analytics
• Tableau; Power BI
• Segment; Snowflake; Databricks
• Outreach/Salesloft
• ChatGPT; Claude; n8n; Copilot

Compensation & location

• Location: Denver, CO (onsite). Also listed: Chicago.
• Salary: USD 152,300 - 156,700 per year.

Benefits

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children.
• Low $10 (USD) copays for trips to the doctor, urgent care visits, and prescriptions for generic drugs.
• Dental coverage, including up to $5,000 in orthodontia benefits.
• Vision insurance with coverage for glasses and contact lenses annually.
• Reimbursement for gym memberships and other fitness activities.
• Fully vested Profit Sharing Retirement Fund contributions made annually (whether you contribute or not), plus the option to make personal contributions to a 401(k) plan.
• Paid Parental Leave and other family benefits including elective egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month).
• Paid sick time on an as needed basis.

US compensation details

For US locations only, total compensation includes base salary, annual discretionary performance bonus, retirement contribution, and a market-leading benefits package. The base salary range begins at $152,300.00 in the lowest cost US region and goes up to $156,700.00 in the highest cost US region. Bonus potential is up to 25%, and retirement contribution starts at 5% and moves to 10% after 2 years.

Additional information

• Work is generally expected from a BCG office or in person with clients on a regular basis (typically around 50% of working time), depending on business needs and aligned local policies.

Equal opportunity

• Boston Consulting Group is an Equal Opportunity Employer.
• BCG is an E-Verify Employer.

BCG Vantage career path context

• Client Focus (Embedded Expertise): Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets.
• Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions): Combines domain insights with know-how and proprietary assets to address targeted challenges directly with clients and project teams, co-creating insights and codifying IP.
• Research (Practice Topic and Sector-Aligned Research and Insights): Delivers actionable research and insights tailored to client project needs, including qualitative and quantitative analysis from commercial, public, and open source, plus other research inputs.