Senior Analyst - BCG Vantage - Marketing

Boston Consulting Group’s BCG Vantage team supports marketing strategy and transformation work across B2B and B2C settings within the MSP Practice. In this Senior Analyst role, you will partner with BCG case teams to run diagnostics and help design, monitor, and optimize large marketing transformation programs, turning findings into actionable insights for client success.

Based in Chicago, IL with onsite expectations, this position is a strong fit for analysts who can combine quantitative and qualitative thinking with practical capability-building, including data visualization and dashboarding. Travel is expected on average and can vary by client engagement.

What You’ll Do

• Conduct diagnostics, then design, monitor, and optimize large marketing transformation programs.
• Evaluate client marketing capabilities using both quantitative and qualitative observations.
• Develop capability improvements that support client performance, including dashboarding and data visualization.
• Support project proposals and client work, including outside-in observations, competitive benchmarking, and survey fielding.
• Analyze marketing performance and translate data into actionable insights.
• Apply quantitative and qualitative approaches to solve complex marketing problems with customized solutions.
• Interface with BCG case and client teams to report results in a credible and confident way.
• Work closely with clients to understand strategic objectives and develop marketing strategies, programs, and initiatives that improve customer outcomes and business performance.
• Contribute to business development efforts.
• Create and maintain best-in-class intellectual property and knowledge supporting Marketing topics and sub-topics.
• Collaborate in a group dynamic that is often virtual, with proficiency in agile ways of working.
• Expect occasional onsite travel during staffing assignments to understand client requirements and help design and develop solutions.

What You’ll Bring

• Bachelor’s Degree required; advanced degree preferred.
• 3-5 years of industry and/or 2-3+ years of consulting professional work experience.
• Strong analytical skills with Excel proficiency required.
• Plus: experience with marketing analytics, customer data, digital marketing, CRM, marketing technology, or related tools and platforms.
• 30-50% travel expected on average, fluctuating based on client engagements.
• Excellent interpersonal and communication skills, with fluency in written and spoken English.
• Strong business acumen and problem-solving capabilities.

Technologies

• Excel
• CRM

Compensation and Benefits

For US locations only, compensation transparency applies. Total compensation includes base salary, an annual discretionary performance bonus, retirement contributions, and a benefits package.

• Base salary (Chicago): USD 115,700 - 119,500 per year.
• Bonus: up to 24% (plus the annual discretionary performance bonus component).
• Retirement contribution: starts at 5% and moves to 10% after 2 years.
• $0 health insurance premiums for BCG employees, spouses, and children.
• $10 copays for doctor visits, urgent care, and generic drug prescriptions.
• Dental coverage, including up to $5,000 in orthodontia benefits.
• Vision insurance for glasses and contact lenses annually.
• Reimbursement for gym memberships and other fitness activities.
• Option to contribute personally to a 401(k) plan.
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement.
• Generous paid time off, including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month).
• Paid sick time on an as needed basis.
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not.

Where You’ll Work

• Chicago
• Boston

Team Context

The BCG Vantage team leverages functional and/or industry expertise to enable insight for case teams and clients. Members are affiliated to BCG Practice Areas, staffed on cases, and help co-create insights through expert perspectives on industry trends, proprietary data or tools, and complex research and analysis. The team also supports practice business development and proposals and helps organize and codify knowledge that advances client impact.

Who You’ll Work With

• You will be an integral part of BCG’s MSP Practice, with direct integration into case teams on client engagements.
• Work with a diverse set of BCG functions to drive innovative thinking and outcomes for BCG and clients.
• The team is made up of a diverse pool of knowledge positions to support knowledge-focused career paths.