This full-time, on-site role in Owings Mills, MD leads digital strategy, brand experience, and end-to-end ecommerce initiatives within the food sector.
Responsibilities
- Serve as the primary liaison to external digital agencies, defining scope, deliverables, and timelines while maintaining alignment with overarching business priorities.
- Protect and steward the brand voice across digital channels, ensuring consistent messaging while monitoring reviews, social activity, and third-party sites.
- Evaluate performance against KPIs and steer improvements in agency output, campaign effectiveness, and overall results.
- Direct digital merchandising strategy, including product presentation, assortment optimization, and promotional planning to drive revenue and margin.
Requirements
- Experience managing external digital agencies and coordinating with cross-functional stakeholders, with clear communication and accountability.
- Strong understanding of digital marketing channels, brand reputation management, and customer experience best practices.
- Ability to analyze performance data such as KPIs, conversion metrics, AOV, and sales trends, and translate insights into actionable improvements.
- Background in ecommerce or digital merchandising, with hands-on experience supporting promotions, product strategy, and inventory alignment.
Benefits
- Opportunity to shape digital strategy and directly influence revenue, brand perception, and customer experience.
- High visibility role with cross-functional collaboration across Marketing, Customer Service, and external agency partners.
- Ownership of key initiatives, offering autonomy to drive improvements in merchandising, performance, and brand standards.
- Exposure to end-to-end ecommerce operations, including digital marketing, reputation management, and promotional strategy.
Salary
Compensation: USD 80,000 per year
About Profiles
Profiles is an award-winning creative and marketing workforce solutions provider. The company places top-tier candidates with Fortune 500 companies and leading brands nationwide, using specialized recruiters to fill contract, contract-to-hire, and direct-hire roles. Profiles is headquartered in Baltimore, MD, with a remote staff of entrepreneurial professionals across the nation.
New job opportunities are listed daily at careerprofiles.com.
Profiles is committed to a long-term vision of diversity, equity, and inclusion. We pursue sustained efforts, set ambitious goals, monitor progress, and remain dedicated to creating a more inclusive and equitable future.
