Marketing Coodinator

Terrain Title & Escrow Company is seeking a Marketing Coodinator to lead multi-channel marketing initiatives that strengthen the company's brand within the title and escrow market. The role focuses on expanding engagement with clients, partners, and industry stakeholders in real estate and financial services. This onsite position in Owings Mills, MD offers a salary range of USD 50,000–61,570 per year.

Responsibilities

• Create and implement integrated marketing programs to raise brand visibility and drive lead generation in the title and escrow market.
• Oversee multi-channel campaigns across digital advertising, social media, email, print media, and content marketing.
• Improve website content with search engine optimization and keep site updates current using WordPress and basic HTML.
• Support advertising sales by drafting persuasive proposals and nurturing client relationships to maximize revenue opportunities.
• Leverage marketing automation and analytics tools, including Google Analytics, to monitor performance, refine tactics, and report on key metrics.
• Research industry trends, competitors, and target audiences to inform marketing plans.
• Create compelling copy for multiple channels, ensuring consistency with brand voice and resonance with diverse audiences.

Requirements

• Demonstrated experience in digital, content, or multichannel marketing within a B2B context.
• Solid understanding of SEO, social media advertising (including Facebook Ads), Google Ads, and performance-based marketing methods.
• Proficiency with Adobe Creative Suite, including Photoshop and Illustrator, for visual asset creation.
• Familiarity with e-commerce platforms and product management concepts is a plus.
• Experience using marketing automation, email marketing platforms, and analytics tools like Google Analytics.
• Strong writing ability to craft clear, persuasive copy for varied audiences, supported by solid research.
• Knowledge of print advertising processes and sales strategies is advantageous.
• Excellent organizational skills with a track record of handling multiple projects within budget limits.

Technologies

• WordPress
• HTML
• Google Analytics
• Google AdWords
• Facebook Advertising
• Adobe Creative Suite
• Photoshop
• Illustrator

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance