Marketing Coordinator

Price Homes is seeking a detail-oriented Marketing Coordinator to support marketing execution across digital channels, social media, advertising, print, events, and sales support. In this onsite role in Elk River, MN, you will work alongside the Marketing Manager and coordinate with Sales and Construction to keep the company’s website content, brand assets, and promotional materials current and accurate.

What you’ll do

• Maintain and update content across the Price Homes website, including adding completed photography, videos, floor plans, and other assets to model and home pages.
• Create, update, and publish model homes, inventory homes, landing pages, and other website pages.
• Update website copy and details such as pricing, home availability, community information, and calls-to-action as needed.
• Write and publish blog content aligned to established marketing priorities, SEO opportunities, seasonal topics, and company initiatives.
• Publish and maintain Knowledge Center resources and other educational website content.
• Support basic on-page SEO, including page titles, meta descriptions, image alt text, internal links, and content optimization.
• Review website content routinely to find outdated information, broken links, and improvement opportunities.
• Coordinate digital advertising campaign execution with the Marketing Manager, including campaigns across platforms such as Meta and Google.
• Create campaign assets including advertising graphics, videos, copy, and other supporting materials.
• Build and update campaigns based on established marketing strategies, then monitor performance to identify trends and opportunities.
• Assist with testing new creative, messaging, audiences, and campaign concepts, and bring forward ideas to improve existing campaigns.
• Support marketing reporting by assisting the Marketing Manager with campaign performance reviews and documentation.
• Develop a monthly social media content calendar for Facebook, Instagram, LinkedIn, and TikTok.
• Create and publish social content including graphics, captions, videos, reels, stories, and related materials.
• Schedule and publish social media content, including day-to-day content creation and management of the Price Homes TikTok account.
• Capture or coordinate photo and video content from models, homes under construction, events, and company activities.
• Identify opportunities to repurpose content across multiple marketing channels while monitoring social channels for an active, consistent brand presence.
• Build and schedule marketing emails and eblasts using the established marketing calendar and campaign strategy, including email graphics and supporting content.
• Assist with audience segmentation and targeted regional campaigns, plus maintaining automated and nurture marketing campaigns.
• Design and update print materials for the Price Homes sales team, including flyers, brochures, floor plan materials, community information, event materials, and other sales collateral.
• Create and coordinate print materials for Parade of Homes and other major campaigns, maintaining templates aligned with Price Homes brand standards.
• Coordinate printing and ordering of marketing materials as needed and manage inventory for Price Homes marketing and construction signage.
• Maintain adequate stock of directional signs, address signs, model signs, and other commonly used signage, coordinating orders, replacements, and signage needs with Sales and Construction.
• Help coordinate marketing execution for new model homes and homes for sale, including ensuring new homes are added to the website with accurate information, photography, pricing, and supporting materials.
• Create supporting social, email, digital, and print materials for model homes, and help ensure consistent marketing across regions and communities.
• Assist with marketing and coordination for Parade of Homes, model openings, broker events, sponsorships, and other company initiatives, including event webpages, social content, emails, signage, and print materials.
• Assist with event preparation and promotional schedules to support consistent promotion across relevant marketing channels.
• Maintain and organize marketing photography, video, graphics, logos, templates, and other digital assets, and support marketing calendar upkeep and project deadlines.
• Coordinate with Sales, Construction, and other departments to gather information and assets needed for marketing projects.
• Proofread and quality-check marketing materials for accuracy and brand consistency, and support special marketing projects as assigned by the Marketing Manager.

Qualifications

• Degree in Marketing, Communications, Graphic Design, Advertising, or a related field preferred, or equivalent relevant experience.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Experience creating content for social media platforms.
• Comfort working with website content management systems and learning new marketing technology.
• Basic understanding of digital advertising, email marketing, SEO, and marketing analytics.
• Experience with Canva and/or Adobe Creative Suite preferred.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfort working independently while collaborating closely with a manager and cross-functional teams.
• Photography and/or video editing experience is a plus.
• Experience with HubSpot, Meta Business Suite, Google Ads, or similar marketing platforms is a plus.

Tools you may use

• Meta, Google, Meta Business Suite, Google Ads, HubSpot
• Canva, Adobe Creative Suite

Location and pay

• Location: Elk River, MN (onsite)
• Pay: $50,000.00 to $60,000.00 per year
• Work location: In person

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Collaboration and reporting

• Report to and work closely with the Marketing Manager to execute marketing initiatives across Price Homes.
• Collaborate with Sales and Construction to gather information, coordinate marketing needs, and support accurate, on-schedule project completion.