Meta Business Suite Marketing Jobs

1 job found

18d ago

Director of Marketing

DealPoint Merrill Cleveland, OH

Cleveland, OH

18d ago

$125k - $130k/yr Full time Marketing Analytics Brand Management

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Job Description

Director of Marketing role in Cleveland, OH onsite, leading brand and demand marketing for Belle Oaks Marketplace.

Responsibilities

Develop and manage the annual marketing strategy and budget across brand, content, social, events, partnerships, and leasing demand generation, with KPIs tied to lease-up velocity, retail traffic, and brand health
Own brand voice and stewardship, ensuring a hospitality-inspired, design-forward tone across signage, website, social, email, on-site experiences, and partner channels
Provide creative direction to the in-house graphic designer, establish visual and editorial standards, and approve concepts that break from typical apartment marketing or real estate flyers
Oversee paid media strategy, define audience and budget, set creative direction, and deliver assets for the digital ads manager while owning results and leadership reporting
Manage agencies and vendors for photography, video production, media buys, and activations as needed
Coordinate earned media, press releases, and executive thought leadership with corporate leadership; align calendars, assets, and brand/PR direction
Create and publish social content across Instagram, TikTok, LinkedIn, and Facebook, including captions, short-form video, Stories, and on-site event or milestone captures; lead voice and calendar with design support
Own the content calendar, building, maintaining, and filling the schedule
Copywrite email campaigns, web copy, event promotions, social captions, and campaign concepts in a premium, culturally fluent voice
Build and send resident, prospect, and VIP email campaigns; grow the list and report on performance
Concept, plan, and execute on-site activations, preview events, broker and influencer tours, and community moments; maintain visibility at events
Personally cultivate relationships with Cleveland creators, tastemakers, local businesses, and community organizations
Source, negotiate, and manage traditional media placements (magazines, newspapers, direct mail, outdoor, local print and broadcast) and related vendor relationships; digital platforms handled by the digital ads manager
Pull and analyze performance data, build dashboards, and present monthly performance and actionable recommendations to ownership

Requirements

7+ years of progressive marketing experience, including at least 2 years in a leadership role; experience across real estate, hospitality, retail, lifestyle, or consumer brands preferred
Strong knowledge of the Cleveland market; resides in or near Cleveland and understands East Side submarkets, local media, and the local creator ecosystem; out-of-market candidates are not competitive
Portfolio of content you created yourself, including managed social accounts, directed video, and campaigns; examples will be requested
Proven lease-up, opening, or launch experience with quantified results and the ability to discuss performance
Proficiency with the modern marketing stack: Meta Business Suite, TikTok, LinkedIn, a CRM or email platform (eg HubSpot or Mailchimp), Google Analytics, and basic CMS website updates
Budget ownership experience with ability to defend ROI metrics line by line
Bachelor's degree in marketing, communications, business, or related field, or equivalent demonstrated experience

Technologies

Instagram
TikTok
LinkedIn
Facebook
Meta Business Suite
HubSpot
Mailchimp
Google Analytics
CMS

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Pay

$125,000.00 - $130,000.00 per year

Work location

Onsite in Cleveland, OH (in person)

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