Marketing Analytics Data Scientist

This position develops and deploys advanced data science and machine learning capabilities to support business performance across customer personalization and commercial strategy. The role focuses on large-scale analytics, predictive modeling, and actionable insights that improve engagement across multiple channels while optimizing pricing, merchandising, and promotional efforts.

Key Responsibilities

• Develop and implement scalable data science analytical solutions using machine learning and artificial intelligence to automate and optimize core business processes, improving efficiency and financial results.
• Provide research-based consultation and recommendations on personalizing customer interfaces with Publix.
• Contribute to the design and measurement of customer personalization programs across the Marketing channel, omni-channel experiences, product hierarchy, and store level.
• Analyze customer, transaction, and campaign datasets to identify trends and patterns in marketing campaign performance and customer behavior.
• Build learning systems that monitor data flows and respond to changes in customer preferences, network constraints, and business objectives.
• Manipulate large datasets to discover and extract meaningful business information using data mining, statistics, and machine learning techniques.
• Develop scalable, efficient processes for large-scale data analysis, model development, and model implementation.
• Analyze and troubleshoot highly complex systems to improve accuracy, performance, and integration in response to changes in other enterprise systems.

Location and Remote Eligibility

The role is based in Lakeland, FL, with virtual or remote employment available. Publix is able to offer remote employment for this position in the following states: FL, GA, AL, TN, SC, NC, VA, KY.

Compensation

The salary for this position is USD 12,220 per month.