Digital Marketing Manager (Automotive Manufacturing)
Marketing
Ad Tech
Analytics
Automotive
Campaign Management
Channel Management
Content Marketing
Design
Design Tools
Digital Marketing
Email Marketing
Facebook Ads
Google Ads
Instagram Ads
Management
Marketing Analytics
Marketing Collateral
Marketing Materials
Paid Advertising
Performance Marketing
Social Media
Tiktok Ads
Video Marketing
Web Design
YouTube Ads
Job Description
An onsite Digital Marketing Manager role with Innovative Products of America, IPA Tools, is based in Woodstock, NY. The position oversees multi-channel marketing, pay-per-click management, content creation, and product promotion within an automotive manufacturing context. Compensation ranges from USD 60,000 to 90,000 per year, and candidates should bring a minimum of five years of relevant digital marketing experience.
Responsibilities
- Manage and execute organic and paid content strategies across TikTok, Facebook, Instagram, and YouTube, emphasizing vertical video pacing, trending hooks, and community engagement around mechanical and automotive products.
- Plan, oversee, and optimize Google Ads campaigns (Search and Performance Max) and Meta Ads budgets; monitor ROAS and CPA, and perform ongoing A/B testing on creatives.
- Lead the design of promotional assets for product launches, producing premium graphics, catalog assets, and distributor flyers using Illustrator and Photoshop.
- Own the video production process from concept to delivery; direct shoots and edit product demonstrations, troubleshooting guides, and promotional shorts with Premiere Pro, After Effects, or CapCut.
- Manage website assets, refine UI/UX for intuitive navigation, and develop landing pages with strong conversion potential.
- Design and automate segmented email campaigns, including newsletters, promotional schedules, product announcements, and customer loyalty flows.
Requirements
- At least five years of professional digital marketing experience, supported by a portfolio showcasing recent campaigns.
- Proficiency in Adobe Photoshop and Adobe Illustrator.
- Advanced video editing skills for both short-form content (TikTok, Reels) and long-form content (YouTube, webinars).
- Hands-on experience with Google PPC, Meta Business Manager, and TikTok Ads Manager.
- Experience using automated email platforms for B2B and B2C communications (Klaviyo, Mailchimp, Constant Contact, or similar).
Technologies
- TikTok
- YouTube
- Google Ads
- Performance Max
- Meta Ads
- Adobe Illustrator
- Adobe Photoshop
- Premiere Pro
- After Effects
- CapCut
- Klaviyo
- Mailchimp
- Constant Contact
- HTML
- CSS
- JavaScript
- TikTok Ads Manager
- Meta Business Manager
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
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