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13d ago

Sr. Manager, Viral Marketing

BMG Los Angeles, CA

Los Angeles, CA

13d ago

$75k - $85k/yr Full time Manager Marketing Ai Marketing

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Job Description

Senior Manager of Viral Marketing at BMG in Los Angeles, CA (hybrid) will design and deploy in-house paid and social campaigns with a focus on emerging platforms to accelerate music discovery online. Salary: USD 75,000 - 85,000 per year.

Responsibilities

Lead viral, UGC-driven, and platform-native campaigns to amplify music discovery.
Research and pilot new digital marketing formats, strategies, and distribution tactics.
Maintain and organize databases of creator accounts across sizes and niches.
Monitor performance, run controlled tests across audiences and formats, and use analytics and MROI to optimize campaigns.
Identify rising platform behaviors, trends, and discovery patterns and translate them into live activations.
Support centrally led digital activations that serve as testbeds for new marketing approaches.
Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights.
Develop lightweight workflows and internal tools to streamline campaign execution and creator tracking.
Leverage AI tools to accelerate creative development, testing velocity, analysis, and optimization.

Requirements

Experience planning and executing paid and/or social campaigns, in-house or agency side.
Deep understanding of how music is discovered and spreads across platforms and culture.
Proficiency with TikTok, Instagram, YouTube, Discord, and other emerging community-driven spaces.
Experience working with UGC, creator ecosystems, or page-based distribution models.
Ability to organize creator databases, coordinate campaign logistics, and track performance.
Analytical mindset with track record using performance data and MROI to guide decisions.
Creative instincts paired with hands-on execution and experimentation.
Familiarity with paid media platforms, AI tools, and modern marketing workflows.
Experience with automation, internal tools, and connected systems such as Airtable, no-code tools, and APIs.

Benefits

Hybrid work model: three days in the office, two remote days.
Comprehensive medical, dental, and vision coverage.
Dollar-for-dollar 401(k) match up to 6% after the first year.
Flexible time off policy with no accrual limits or caps.
Commuter benefits program to save on travel costs.
Fitness reimbursement and wellness incentives.
24/7 Employee Assistance Program for well-being support.
Development opportunities including mentorship, LinkedIn Learning, and educational reimbursements.
Exposure to artist showcases and playback events.

Technologies

TikTok
Instagram
YouTube
Discord
Airtable
APIs
No-code tools
AI tools

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