Influencer & Affiliate Marketing Manager

Rooms To Go is hiring an Influencer & Affiliate Marketing Manager for Furniture.com in New York, NY (hybrid). This role will help build and scale an in-house influencer program and a new affiliate channel from scratch, owning both day-to-day execution and the systems that keep growth organized, trackable, and scalable. If you enjoy balancing creative judgment with performance-driven channel building, this position is built for you.

What you’ll do

• Own day-to-day execution for an evolving creator portfolio, supporting approximately 40-50 active creator partners and 150-200+ annual content deliverables as the program scales.
• Lead creator research, casting, vetting, and outreach across micro, mid-tier, and select macro creators.
• Evaluate creators using audience fit, content quality, brand alignment, engagement signals, and performance potential tied to campaign goals.
• Negotiate creator agreements covering rates, deliverables, exclusivity, usage rights, whitelisting, timelines, payment terms, and renewals.
• Translate Brand Leadership’s creative strategy into creator briefs that preserve the brand idea while enabling authentic creator voice.
• Manage production end-to-end, including timelines, creative review cycles, revisions, asset collection, approvals, rights, and publishing coordination.
• Maintain relationships from first outreach through campaign completion, and identify creators well-suited for repeat collaborations.
• Track creator and campaign performance, then surface actionable insights to improve casting, creative investment, and future activations.
• Build the affiliate program strategy and turn it into an operating channel, including affiliate recruitment across creators, publishers, commerce partners, and relevant affiliates.
• Assess affiliate and creator-commerce platforms (including Rakuten, ShopMy, CJ, Impact, and other relevant solutions) and recommend the best infrastructure.
• Recommend program economics such as commission structures, tiers, incentives, attribution windows, payment terms, and promotional strategies.
• Own partner onboarding, communication, support, and ongoing management processes.
• Run affiliate operations: partner troubleshooting, platform management, revenue and performance monitoring, and ROI visibility.
• Coordinate with Brand, PR, Social, Creative, and Finance on affiliated-driven content, co-marketing opportunities, budgets, documentation, and compliance.
• Create scalable infrastructure and clear workflows for contracting, approvals, payments, asset management, usage rights, gifting, and partner communication.
• Maintain accurate creator documentation and a source of truth for relationships, campaign status, assets, rights, costs, and performance, including contracts, W-9s, invoices, and payment status.

What you bring

• 4+ years of experience in influencer, creator, affiliate, or partnership marketing for a consumer, retail, lifestyle, e-commerce, or similarly relevant brand.
• Hands-on experience owning or materially helping build an affiliate program.
• Experience working within affiliate networks or creator-commerce platforms such as Rakuten, Impact, CJ, ShopMy, LTK, or comparable tools.
• Strong understanding of affiliate economics: commission structures, attribution, partner incentives, conversion, and ROI.
• Ability to independently manage creator relationships from casting and outreach through contracting, production, and completion.
• Proven ability to manage high-volume partnerships and deliverables with strong attention to detail.
• Experience negotiating influencer agreements including rates, usage rights, exclusivity, and other commercial terms.
• Working knowledge of Instagram, TikTok, and YouTube creator ecosystems and formats.
• Comfort using performance data to make practical recommendations.
• Strong spreadsheet skills and willingness to learn new marketing and operational platforms.
• Knowledge of FTC disclosure requirements and creator marketing compliance.
• Exceptional project management, organization, and the ability to build systems in an environment where processes may still be forming.
• Comfort managing many moving pieces while keeping collaborators from feeling like they are part of a machine.
• Preference for solving problems early, meeting deadlines independently, and translating complex programs into workable processes.
• Enjoy working across both the creative and commercial sides of creator marketing.

Technologies

• Rakuten, ShopMy, CJ, Impact, LTK
• Instagram, TikTok, YouTube
• FTC disclosure requirements

How success is measured

• First 60 days: Learn Furniture.com’s brand, business model, audience, and creator strategy. Audit existing creator relationships, contracts, processes, performance, and upcoming commitments. Establish core program infrastructure across contracts, payments, documentation, gifting, asset management, and creator tracking. Begin assessing affiliate platforms, economics, and potential program models.
• First 90-120 days: Transition active creator relationships into the in-house program. Establish a consistent creator communication and campaign-management cadence. Present a recommended affiliate model, technology stack, commission structure, recruitment strategy, and launch plan. Establish clear reporting across creator investment and performance.
• Months 4-6: Launch the first phase of the Furniture.com affiliate program. Recruit and onboard an initial cohort of affiliate partners. Independently operate ongoing creator campaigns and relationships. Begin developing repeatable benchmarks for creator and affiliate performance.
• Months 6-12: Operate a scaled influencer program across approximately 40-50 active creator relationships and 150-200+ annual deliverables. Grow and optimize the affiliate partner base. Establish quarterly creator and affiliate performance reporting. Use performance insights to improve partner selection, creative execution, commission strategy, and program ROI. Build systems and playbooks to support the next stage of growth.

Compensation

Base salary: $105,000-$120,000 per year, depending on experience and qualifications.