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Stanley Black & Decker

Associate Social Media & Influencer Marketing Manager

Stanley Black & Decker
Remote Remote $52k - $83k/yr Full time Posted 16d ago
Manager Marketing Brand Management Campaign Management Content Marketing Cross-Functional Influencer Marketing Instagram Marketing Strategy Paid Advertising Partner Management Social Content Social Media Tiktok
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Job Description

This remote role at Stanley Black & Decker centers on managing influencer relationships, social planning and execution, QA, and optimization across key platforms. The Associate Social Media & Influencer Marketing Manager reports to the Sr. Director of Social and Influencer and drives social initiatives aligned with brand objectives.

Responsibilities

  • Lead the planning and execution of social content, influencer activities, and paid media amplification
  • Develop social and influencer plans that support brand objectives
  • Collaborate with agency partners to execute social boosts and influencer support
  • Implement a social-first content plan to build community and drive engagement
  • Propose social-first activation ideas to integrate into content and media strategies
  • QA content with brand, legal, product, and creative teams to ensure platform best practices
  • Coordinate with Customer Support to align tone and voice for community responses
  • Measure and report KPIs, elevating insights through cross-functional discussions
  • Monitor industry culture and trends, identify topics, and present opportunities to brand teams for approval and activation

Requirements

  • Bachelor's degree in marketing or related field
  • 1 to 3 years of experience in influencer/creator or social media marketing within consumer brands or agency settings
  • Hands-on experience managing influencer campaigns end to end
  • Strong knowledge of social platforms including TikTok, Meta, and YouTube, and ecosystem dynamics
  • Comfort working cross-functional in multidisciplinary teams
  • Excellent communication and storytelling skills
  • Experience managing multiple projects and priorities
  • Ability to influence and build relationships across multiple key stakeholders and levels
  • Creative thinking and problem solving abilities
  • Consumer empathy with strong analytical and research skills
  • Proven mentoring capability and interest in developing others
  • Experience building and optimizing workflows

Technologies

  • TikTok
  • Meta (Facebook/Instagram)
  • YouTube

Benefits

  • Medical, dental, life, vision, disability insurance, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement, alongside well-being programs
  • Discounts on Stanley Black & Decker tools and partner programs

And More

  • Grow: Be part of a global company with 20+ brands to develop your skills across multiple career paths
  • Learn: Access a wealth of learning resources, including a digital learning portal
  • Belong: Work in an environment that values mutual respect and diverse perspectives
  • Give Back: Contribute to positive local and global impact through volunteerism and sustainable practices

The Details

  • Salary: USD 51,700 - 83,300 per year
  • Location: Remote
  • Education: Bachelor's degree in marketing or related field

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