Influencer Marketing Manager

Lead influencer marketing strategy execution and team leadership for paid micro to mid-tier creator partnerships across Fashion Nova divisions.

Responsibilities

• Lead, manage, and develop a team of Talent Partnerships Agents focused on sourcing, onboarding, and managing paid micro to mid-tier influencers
• Partner with the Senior Influencer Marketing Manager, Brand Partnerships, and Head of Department to align influencer strategies, partnerships, and campaigns to division objectives and business priorities
• Support ongoing development of paid micro to mid-tier influencer programming
• Demonstrate comprehensive understanding of brand divisions including Fashion Nova, NovaMEN, Curve, NOVA, and NovaKids (and other verticals)
• Grow the paid micro to mid-tier influencer database by establishing, tracking, and optimizing individual KPIs per Talent Partnerships Agent
• Drive ownership, accountability, and strategic management of agent rosters
• Run regular 1:1 meetings with Talent Partnerships Agents to monitor performance, identify opportunities and challenges, and provide guidance and support
• Review influencer pipeline forecasts and review micro to mid-tier influencers within department CRM to ensure sourcing aligned with brand values, division-specific personas, and campaign objectives
• Coach agents on best practices for communication, partnership management, and relationship building
• Mentor agents on negotiation tactics and contract management to ensure deals are structured effectively, optimized for value, and compliant with company standards
• Thoroughly review and approve influencer marketing contracts for Talent Partnerships Agents
• Maintain strong data analysis and data management practices to ensure systems, databases, and tracking documents are accurately maintained
• Collaborate with Buying to support product launches and priority collections through paid micro to mid-tier influencer partnerships
• Collaborate cross-functionally with Brand Partnerships, Creative, and Social Media to align influencer strategy and content direction with broader brand and business
• Own reporting and analytics for the Talent Partnerships team to provide visibility into performance, trends, and growth opportunities for executive decision-making
• Identify emerging influencer, platform, and consumer trends and translate insights into actionable strategies to drive creator acquisition, engagement, and program goals
• Regularly evaluate and refine talent sourcing, activation, and retention strategies to maximize program outcomes
• Oversee influencer budgets to ensure efficient allocation of spend across partnerships, campaigns, and division objectives
• Define and improve workflows, processes, and best practices across sourcing, outreach, onboarding, activation, and ongoing partnership management
• Partner with the Senior Influencer Marketing Manager and Head of Department to own and optimize department platforms to ensure accurate tracking of talent, campaigns, and performance
• Monitor and audit agent communications to ensure accuracy, professionalism, compliance, and alignment with brand and partnership expectations
• Work with the Senior Influencer Marketing Manager to execute A+ tier / celebrity partnerships when needed
• Manage performance review process for direct reports to support accountability, professional development, and organizational alignment
• Own ad hoc deals and projects as assigned

Requirements

• 5+ years of professional experience in the talent and content ecosystem, preferably from top content, entertainment, or social media/influencer agencies
• Natural leader with a successful track record managing teams
• High ownership mentality and strong problem-solving skills; able to spot gaps and fix them
• Outstanding negotiation and contract execution ability
• Proficient in Excel and data-driven workflow execution
• Bachelor's degree in Communications, Marketing, or a related field
• Experience negotiating and executing high-scale and high-budget deals
• Exceptional attention to detail with strong focus on metrics, tracking, and reporting
• Strong presentation and communication skills (written and verbal)
• Creative approach with initiative to create influencer marketing strategies and execute them
• Experience collaborating cross-functionally
• Skilled in budget management
• Established relationships with talent, agencies, and other industry partners
• Deep fluency across social platforms, especially Instagram, TikTok, YouTube, and Twitch, including what drives creator performance on each
• Ability to stay on top of evolving creator, cultural, platform, and consumer trends
• High-speed operator who thrives in a no red tape, results-driven, high-stakes environment

KPIs per Talent Partnerships Agent

• Talent Onboarding + Partnership Development: Achieve target number of paid partnerships secured and finalized each month
• Talent Onboarding + Partnership Development: Total number of new talent partnerships
• Talent Onboarding + Partnership Development: Total number of partnership renewals
• Talent Onboarding + Partnership Development: Total number of content/deliverables posted per term
• Talent Onboarding + Partnership Development: Total number of terminations per term
• Data Accuracy: Maintain a low error rate across all sheets and track number of errors in contract systems
• Data Accuracy: Track number of incorrect or missing CRM fields
• Communication: Respond to all emails within 24-48 hours

Benefits

• New state-of-the-art HQ in Beverly Hills
• Formalized career paths for continued professional growth
• Flexible Paid Time Off (PTO)
• Comprehensive health insurance across Medical, Dental, and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches and a fully-stock kitchen pantry
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays early departure
• Team bonding events and programs
• Attractive employee discounts