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Influencer Marketing Manager

Fashion Nova Beverly Hills, CA

Beverly Hills, CA

Today

Full time Manager Marketing Brand Management

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Job Description

Lead influencer marketing strategy execution and team leadership for paid micro to mid-tier creator partnerships across Fashion Nova divisions.

Responsibilities

Lead, manage, and develop a team of Talent Partnerships Agents focused on sourcing, onboarding, and managing paid micro to mid-tier influencers
Partner with the Senior Influencer Marketing Manager, Brand Partnerships, and Head of Department to align influencer strategies, partnerships, and campaigns to division objectives and business priorities
Support ongoing development of paid micro to mid-tier influencer programming
Demonstrate comprehensive understanding of brand divisions including Fashion Nova, NovaMEN, Curve, NOVA, and NovaKids (and other verticals)
Grow the paid micro to mid-tier influencer database by establishing, tracking, and optimizing individual KPIs per Talent Partnerships Agent
Drive ownership, accountability, and strategic management of agent rosters
Run regular 1:1 meetings with Talent Partnerships Agents to monitor performance, identify opportunities and challenges, and provide guidance and support
Review influencer pipeline forecasts and review micro to mid-tier influencers within department CRM to ensure sourcing aligned with brand values, division-specific personas, and campaign objectives
Coach agents on best practices for communication, partnership management, and relationship building
Mentor agents on negotiation tactics and contract management to ensure deals are structured effectively, optimized for value, and compliant with company standards
Thoroughly review and approve influencer marketing contracts for Talent Partnerships Agents
Maintain strong data analysis and data management practices to ensure systems, databases, and tracking documents are accurately maintained
Collaborate with Buying to support product launches and priority collections through paid micro to mid-tier influencer partnerships
Collaborate cross-functionally with Brand Partnerships, Creative, and Social Media to align influencer strategy and content direction with broader brand and business
Own reporting and analytics for the Talent Partnerships team to provide visibility into performance, trends, and growth opportunities for executive decision-making
Identify emerging influencer, platform, and consumer trends and translate insights into actionable strategies to drive creator acquisition, engagement, and program goals
Regularly evaluate and refine talent sourcing, activation, and retention strategies to maximize program outcomes
Oversee influencer budgets to ensure efficient allocation of spend across partnerships, campaigns, and division objectives
Define and improve workflows, processes, and best practices across sourcing, outreach, onboarding, activation, and ongoing partnership management
Partner with the Senior Influencer Marketing Manager and Head of Department to own and optimize department platforms to ensure accurate tracking of talent, campaigns, and performance
Monitor and audit agent communications to ensure accuracy, professionalism, compliance, and alignment with brand and partnership expectations
Work with the Senior Influencer Marketing Manager to execute A+ tier / celebrity partnerships when needed
Manage performance review process for direct reports to support accountability, professional development, and organizational alignment
Own ad hoc deals and projects as assigned

Requirements

5+ years of professional experience in the talent and content ecosystem, preferably from top content, entertainment, or social media/influencer agencies
Natural leader with a successful track record managing teams
High ownership mentality and strong problem-solving skills; able to spot gaps and fix them
Outstanding negotiation and contract execution ability
Proficient in Excel and data-driven workflow execution
Bachelor's degree in Communications, Marketing, or a related field
Experience negotiating and executing high-scale and high-budget deals
Exceptional attention to detail with strong focus on metrics, tracking, and reporting
Strong presentation and communication skills (written and verbal)
Creative approach with initiative to create influencer marketing strategies and execute them
Experience collaborating cross-functionally
Skilled in budget management
Established relationships with talent, agencies, and other industry partners
Deep fluency across social platforms, especially Instagram, TikTok, YouTube, and Twitch, including what drives creator performance on each
Ability to stay on top of evolving creator, cultural, platform, and consumer trends
High-speed operator who thrives in a no red tape, results-driven, high-stakes environment

KPIs per Talent Partnerships Agent

Talent Onboarding + Partnership Development: Achieve target number of paid partnerships secured and finalized each month
Talent Onboarding + Partnership Development: Total number of new talent partnerships
Talent Onboarding + Partnership Development: Total number of partnership renewals
Talent Onboarding + Partnership Development: Total number of content/deliverables posted per term
Talent Onboarding + Partnership Development: Total number of terminations per term
Data Accuracy: Maintain a low error rate across all sheets and track number of errors in contract systems
Data Accuracy: Track number of incorrect or missing CRM fields
Communication: Respond to all emails within 24-48 hours

Benefits

New state-of-the-art HQ in Beverly Hills
Formalized career paths for continued professional growth
Flexible Paid Time Off (PTO)
Comprehensive health insurance across Medical, Dental, and Vision
401k match, with immediate vesting upon eligibility
Weekly catered lunches and a fully-stock kitchen pantry
Opportunities to travel for trade shows and vendor meetings
Summer Fridays early departure
Team bonding events and programs
Attractive employee discounts

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