Associate Manager, Influencer Marketing

Campbell Soup Company offers a role built for hands-on influencer work, with competitive pay and benefits that start on day one. This onsite position in Camden, NJ supports creator partnerships across the Campbell’s portfolio, connecting influencer marketing to broader brand, social, PR, media, and shopper initiatives. You will help bring culturally relevant ideas to life while keeping campaigns organized, measurable, and brand-right.

The Associate Manager, Influencer Marketing is responsible for end-to-end execution of influencer programs, including creator identification and outreach, campaign operations, and staying current on creator culture and platform behaviors. Working closely with internal marketing partners and external creator ecosystems, you will translate brand objectives and consumer insights into clear briefs and campaign plans.

Responsibilities

• Execute influencer marketing programs aligned to brand awareness, engagement, conversion, and broader business goals.
• Turn brand objectives, consumer insights, and cultural trends into influencer briefs and campaign plans.
• Coordinate end-to-end campaign logistics including timelines, content reviews, product shipments, approvals, posting schedules, and deliverables.
• Connect influencer work with social, PR, media, shopper, and brand marketing activity.
• Provide timely, brand-right ideas for creator activations.
• Research and recommend creators across culinary voices, lifestyle influencers, experts, tastemakers, emerging talent, and other partners aligned to brand goals and audience needs.
• Maintain creator lists, influencer databases, campaign trackers, and performance records.
• Support outreach, briefing, negotiation, contracting, and onboarding with agencies, procurement, legal, and internal stakeholders.
• Build strong relationships with creators, agency partners, and internal teams through clear communication and reliable follow-through.
• Manage day-to-day campaign logistics across multiple influencer programs, keeping budgets, approvals, and deliverables organized.
• Partner with influencer agencies and vendors to support high-quality execution and consistent communication.
• Support process movement for contracts, scopes of work, payment details, and usage rights through required processes.
• Identify process improvements to make influencer programs more efficient, consistent, and scalable.
• Stay close to creator culture, food trends, social conversations, and emerging content formats.
• Monitor competitor and category influencer activity to identify best practices, whitespace opportunities, and new ideas for Campbell’s brands.
• Help evaluate whether creator content feels authentic, brand-safe, inclusive, and relevant for the intended audience.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 4+ years of experience in influencer marketing, social media marketing, creator partnerships, public relations, communications, brand marketing, or a related field.

Technologies

• Instagram, TikTok, YouTube, Pinterest
• CreatorIQ, Aspire IQ, Traackr

Benefits

• Medical insurance
• Dental insurance
• Short and long-term disability
• AD&D insurance
• Life insurance (for individual, families, and domestic partners)
• Matching 401(k) plan
• Unlimited sick time
• Paid time off
• Holiday pay
• If in WHQ: free access to the fitness center
• If in WHQ: access to on-site day care (operated by Bright Horizons)
• If in WHQ: company store
• Campbell’s Cares program matching employee donations and/or volunteer activity up to $1,500 annually
• Employee Resource Groups (ERGs)
• Competitive health, dental, 401k and wellness benefits beginning on the first day of employment

Nice to Haves

• Experience supporting or executing influencer campaigns, including creator identification, briefing, content review, tracking, and reporting.
• Working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging creator ecosystems.
• Familiarity with influencer contracts, usage rights, content licensing, and paid creator amplification.
• Strong project management, communication, and stakeholder management skills.
• Data-driven mindset and ability to translate insights into recommendations.
• Experience within CPG.
• Passion for food culture, cooking, meal preparation, snacking trends, entertaining, and consumer food behaviors.
• Experience with CreatorIQ, Aspire IQ, Traackr, or other creator marketing platforms.
• Experience supporting social commerce, shopper marketing, retail media, or e-commerce initiatives.
• Experience with social listening, trend forecasting, audience insights, or competitive benchmarking tools.

Compensation: The target base salary range for this full-time, salaried position is $92,900-$127,700 per year.

Who You Will Work With

• Brand Marketing teams
• Social Media, PR, Integrated Marketing teams
• Media, Omni-Shopper Marketing, Insights, and Analytics partners
• Procurement, legal, and finance partners
• External influencers, creators, agents, agency partners, and creator marketing vendors