Director, International Digital Marketing

Lionsgate Entertainment is seeking a Director, International Digital Marketing to serve as the main bridge between the Digital Marketing team and international markets for priority theatrical releases. Based in Santa Monica, this onsite role focuses on keeping global campaign strategy, priorities, and execution aligned across EMEA, LATAM, and APAC, while building repeatable collaboration processes and practical tools.

In this leadership position, you will guide international digital marketing strategy for assigned campaigns, coordinate closely with domestic and regional teams, and bring market learnings back to support continuous improvement. You will also review local digital plans and creative execution to ensure campaigns remain both strategically consistent and locally relevant.

What You’ll Do

• Own international digital marketing strategy and coordination for assigned theatrical campaigns, ensuring alignment between domestic objectives and local execution.
• Collaborate with domestic and regional teams to share campaign strategy, audience insights, creative direction, social plans, creator initiatives, partnerships, and key milestones.
• Act as the primary digital marketing contact for international markets, providing strategic guidance and strengthening cross-functional relationships.
• Collect and communicate market feedback, opportunities, challenges, and requests to maintain alignment and information sharing across territories.
• Review and advise on local digital campaigns, social content, creative assets, and activations to balance strategic consistency with local relevance.
• Identify audience insights, cultural trends, creator opportunities, emerging platforms, and successful market initiatives to improve campaign performance.
• Coordinate campaign readiness, including asset needs, localization requirements, timelines, and execution risks.
• Create scalable tools, templates, and communication frameworks that improve efficiency for both priority and non-priority titles.
• Partner with International Marketing, Creative, Publicity, Media, Partnerships, Research, and other stakeholders to align digital efforts with broader business objectives.
• Advocate for market needs while maintaining global consistency with local flexibility and continuous operational improvement.

What You Bring

• 5-8+ years of experience in digital marketing, entertainment marketing, international marketing, or a related field.
• Experience supporting theatrical, streaming, television, entertainment, or major consumer brand campaigns is preferred.
• Strong understanding of digital and social marketing, including content strategy, paid media, creators/influencers, partnerships, and emerging platforms.
• Experience working with international markets, regional teams, or global organizations is preferred.
• Proven ability to manage complex campaigns across multiple stakeholders, priorities, and timelines.
• Strong strategic thinking, problem-solving, and project management skills.
• Ability to evaluate creative and campaign work and provide clear, actionable feedback.
• Excellent communication, stakeholder management, and relationship-building skills, with the ability to influence without direct authority.
• Highly organized and proactive, comfortable operating in a fast-paced environment.
• Strong cultural awareness and interest in global audiences, entertainment, and digital trends.
• Experience creating scalable processes that improve collaboration, efficiency, and execution.

Compensation and Benefits

• Salary: USD 115,000 - 125,000 per year
• Medical: Full Coverage (Medical, Vision, and Dental)
• Work/Life Balance: Generous sick days, vacation days, holidays, and Impact Day
• Retirement: 401(k) company matching

Location

• Santa Monica, CA, US 90404 (onsite)
• Nearest major market: Los Angeles