Director of Digital Marketing Strategy

Red Light Management is seeking a Director of Digital Marketing Strategy (United States, onsite) to design and execute digital campaigns for an artist roster. The role turns release schedules and major industry moments into structured, multi-channel strategies, coordinating internal teams and third-party partners to ensure consistent execution and measurable outcomes.

Responsibilities

• Build a Digital Strategy Plan for each artist anchored to release dates and tentpole moments, working with the Digital Manager and obtaining Head of Digital sign-off before distribution to artists and managers.
• Lead campaigns beyond organic social, including digital ads, paid UGC influencer campaigns, email and SMS (including drip campaigns), IRL data capture, pixel setup, livestreams, digital listening parties, and contests and sweepstakes.
• Plan artist and fan club social activity leading up to major announcements.
• Project manage assigned artists so Digital Managers have the information, content, and assets needed, and collect feedback and approvals ahead of announce and release dates.
• Ensure planned social posts, email blasts, and website updates are delivered on schedule.
• Own relationships with third-party digital partners, including:
• Digital ad agencies by setting ad strategy for music, tour, and video releases, securing manager and artist approval, briefing the agency, and maintaining campaign budget alignment.
• Fan club companies by sharing timelines and driving engagement initiatives that expand the database and support revenue growth.
• Run bi-monthly check-ins with Digital Managers and keep the RLM Nashville release timeline current.
• Serve as the point of contact when a Digital Manager is out.
• Finalize shot lists and timelines for all RLM-managed short-form shoots.
• Book locations or scout options with internal creative teams.
• Align artists, managers, photographers, videographers, and Digital Managers on details including timing and outfit changes.
• Set video release timelines alongside the Digital Manager and the Director of YouTube / Video.
• Track and report on performance across ad campaigns, pre-saves, email and SMS growth, IRL data capture, influencer campaigns, fan club initiatives, and lead generation.
• Convert results into insights to improve the next campaign.
• Identify and pitch opportunities for artists, music, tours, and content with digital and social platforms.
• Prepare quarterly reports on artist wins and statistics for partners, primarily Meta and TikTok.
• Deliver on partner opportunities in collaboration with the artist, manager, and Digital Manager.
• Onboard artists to fan and ticketing platforms including Seated, Community, Set.Live, and Propeller.

Requirements

• 5+ years of experience in digital marketing, ideally within music, entertainment, or artist management.
• Demonstrated ability to plan and run multi-channel campaigns tied to launches or releases.
• Hands-on experience with paid social, email, and SMS platforms, including pixels and fan data capture.
• Comfort managing agencies, budgets, and approvals across multiple stakeholders.
• Strong project management to keep timelines, assets, and teams aligned across multiple artists.
• Experience planning short-form content shoots.
• Analytical mindset, with the ability to turn campaign data into clear reporting and next steps.
• Familiarity with Meta and TikTok partner teams, plus fan platforms such as Seated, Community, Set.Live, or Propeller is a plus.

Technologies

• Meta
• TikTok
• Seated
• Community
• Set.Live
• Propeller