Senior Specialist, Marketing Media Measurement

The E.W. Scripps Company seeks a remote Senior Specialist, Marketing Media Measurement to monitor, analyze, and optimize media performance and ROI across paid, earned, owned, and influencer activities.

Responsibilities

• Track performance across paid media, on-air placements, earned media, social channels, and influencer campaigns to assess cross-channel impact.
• Measure campaign effectiveness and ROI by monitoring key growth metrics and comparing results across media channels.
• Identify underperforming placements and flag opportunities for optimization to improve overall media performance.
• Deliver weekly reports covering all campaign metrics to keep stakeholders informed on progress.
• Produce pacing and optimization reports for all media campaigns to guide budget allocation and adjustments.
• Monitor promo plan placements and valuations to ensure alignment with contractual media obligations.
• Analyze audience engagement and conversion data to understand media impact and inform strategy.
• Collaborate with the Research and Insights team to validate the business impact of media spend.
• Coordinate with owned, paid, social, and partner teams to implement data-driven improvements.
• Experiment with and measure new strategies to maximize growth potential across campaigns.
• Present actionable insights to leadership on campaign performance and opportunities for optimization.
• Develop dashboards that clearly display media and outreach performance against growth goals.
• Communicate findings and recommendations to marketing and leadership teams to guide decision-making.
• Maintain up-to-date knowledge of media measurement best practices and industry benchmarks.

Requirements

• BS/BA in a related discipline or equivalent experience preferred.
• Typically 5+ years in a related field such as broadcast or traditional media measurement; certification may be required in some areas.
• Experience with marketing mix modeling (MMM) and multi‑touch attribution, promo tracking, and media valuation systems preferred.
• Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred.

Technologies

• Nielsen
• Comscore
• Excel
• Google Sheets