Media Analysis Marketing Jobs

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13d ago

Senior Specialist, Marketing Media Measurement

The E.W. Scripps Company Remote 🌍 Remote

Remote

13d ago

Full time Marketing Senior Ad Tech

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Job Description

The E.W. Scripps Company seeks a remote Senior Specialist, Marketing Media Measurement to monitor, analyze, and optimize media performance and ROI across paid, earned, owned, and influencer activities.

Responsibilities

Track performance across paid media, on-air placements, earned media, social channels, and influencer campaigns to assess cross-channel impact.
Measure campaign effectiveness and ROI by monitoring key growth metrics and comparing results across media channels.
Identify underperforming placements and flag opportunities for optimization to improve overall media performance.
Deliver weekly reports covering all campaign metrics to keep stakeholders informed on progress.
Produce pacing and optimization reports for all media campaigns to guide budget allocation and adjustments.
Monitor promo plan placements and valuations to ensure alignment with contractual media obligations.
Analyze audience engagement and conversion data to understand media impact and inform strategy.
Collaborate with the Research and Insights team to validate the business impact of media spend.
Coordinate with owned, paid, social, and partner teams to implement data-driven improvements.
Experiment with and measure new strategies to maximize growth potential across campaigns.
Present actionable insights to leadership on campaign performance and opportunities for optimization.
Develop dashboards that clearly display media and outreach performance against growth goals.
Communicate findings and recommendations to marketing and leadership teams to guide decision-making.
Maintain up-to-date knowledge of media measurement best practices and industry benchmarks.

Requirements

BS/BA in a related discipline or equivalent experience preferred.
Typically 5+ years in a related field such as broadcast or traditional media measurement; certification may be required in some areas.
Experience with marketing mix modeling (MMM) and multi‑touch attribution, promo tracking, and media valuation systems preferred.
Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred.

Technologies

Nielsen
Comscore
Excel
Google Sheets

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