Own Planhat’s earned-media and influencer strategy end to end, turning category conversations into measurable placements.

Secure press and podcast placements for Planhat
Coach executives for interviews and stage appearances
Run and manage influencer partnerships from outreach through execution
Direct outside PR agencies to ensure pitches align with Planhat’s story and placements land effectively
Own PR and influencer marketing end to end
Stay fluent in what Planhat builds, its positioning, and the value it creates; convert that fluency into pitches, bylines, and talking points that reinforce Planhat’s narrative
Build and maintain relationships with journalists, podcast hosts, and category voices covering B2B SaaS, tech, and AI
Monitor tech Twitter/X and AI and B2B influencers to identify trends early and bring timely, specific angles to the CEO
Coordinate launch “drumbeats” by aligning events, podcasts, press, and content so each moment supports the next
Prep and coach executives for press interviews, podcasts, and speaking opportunities, strengthening messaging as much as scheduling
Identify and run influencer, creator, and customer partnerships, managing the full lifecycle including content and distribution
Track coverage and share of voice to see where Planhat is and is not showing up in buyer conversations, then decide what to pitch next

6–9 years running press, PR, or influencer programs in-house at a B2B SaaS or tech company, with real placements and relationships
Media instinct: understand what’s newsworthy and write pitches that cut through noise
Relationship builder: invest time in long-term relationships with journalists, podcast hosts, and influencers
AI fluency: comfortable using AI tools for research, drafting, and monitoring; able to build repeatable systems
Executive-ready: comfortable coaching executives and non-marketers to sound like themselves in interviews and on stage
Ownership mindset: able to build a function from nothing without an existing playbook or team

Executives appear regularly in press and on podcasts relevant to target buyers
Working and growing relationships with journalists, hosts, and influencers in the category
Ongoing increase in requests for spokespeople to be on stage, on podcasts, and interviewed in top-tier publications
Higher awareness: more people at target accounts recognize Planhat’s name
PR and influencer marketing operate as a real, systematic function

$110,000 - $150,000 per year
Actual salary varies based on factors including location, experience, and performance
Performance bonuses, long-term incentives, generous PTO policy, and other benefits may apply

PR Influencer Marketing Lead

Job Description