Marketing Specialist (Social Media)

Oah Meditation Retreat is building a social presence that turns weekly center life into content people can discover, engage with, and take action on. This hybrid role supports a multi-platform strategy that drives inquiries, enrollments, and online orders, reporting to the Vice President, Brand & Trade. If you enjoy creating content, learning from performance data, and contributing to a meditation and wellness community, this position is a strong match.

Role location & setup: Hybrid remote in La Habra, CA 90631, with one to two on-site days per week at the center in La Habra Heights for filming, events, and team meetings (including occasional weekend events). This is a full-time, W-2 opportunity. Planned start: January 2027. Pay: $65,004 per year.

What you’ll do

• Channel management (40%): manage Oah Meditation Retreat accounts across Instagram, YouTube, TikTok, Facebook, Xiaohongshu, and WeChat, maintaining consistent brand presence.
• Build and run the monthly content calendar, write and schedule posts, and respond to comments and messages within one business day.
• Content production (30%): film and photograph classes, retreats, seasonal gatherings, the grounds, and products; edit short videos and stills.
• Write captions, blog posts, and the monthly newsletter in English and Chinese.
• Optimize video platform performance by refining titles, descriptions, tags, and hashtags.
• Online store and program promotion (15%): support product launch storytelling in collaboration with the Vice President, Brand & Trade; promote class series, retreats, and monthly stays.
• Coordinate with the online store so social posts link to live listings and enrollment pages.
• Partnerships and influencers (10%): identify and coordinate collaborations with meditation and wellness creators, local studios, and schools, including managing sample and visit arrangements.
• Reporting (5%): track followers, reach, engagement, click-through, inquiries, and orders by channel, and deliver a monthly report with recommendations.

What you’ll bring

• Bachelor’s degree in marketing, communications, media, or business (or equivalent experience).
• At least 1 year of hands-on social media or content experience, including examples of managed accounts or campaigns.
• Ability to shoot and edit short video and photos using a phone and tools like CapCut, Premiere, or similar.
• Fluent written English, with working Chinese strongly preferred.
• Availability for one to two on-site days per week for filming, events, and team meetings, including occasional weekend events.
• Interest in meditation, wellness, or cultural products is an advantage; an existing practice is not required.

Success in your first year

• All channels post on a regular calendar within 60 days.
• Measurable growth in followers and engagement each quarter, reported monthly.
• Program and lodging inquiries traceable to social channels.
• Product launches supported by a complete content package.

Tools you’ll use

CapCut, Premiere, Instagram, YouTube, TikTok, Facebook, Xiaohongshu, WeChat

How to apply

Send your resume and links to two or three accounts or pieces of content you’ve produced to: [email protected]