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Radio Free Asia

Digital Marketing and Communications Specialist

Radio Free Asia
Washington, DC $62k - $76k/yr Full time Posted 3d ago
Marketing Campaign Management Communications Content Marketing Digital Marketing Email Marketing Marketing Analytics Reporting and Analytics SEO Social Media Social Media Marketing
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Job Description

This role supports growth of Radio Free Asia’s digital brand through data-driven campaign planning, performance reporting, and audience-focused storytelling.

Responsibilities

  • Plan multi-channel campaigns across social, email, and search with goals, target audiences, and pre-launch KPIs
  • Track performance using Google Analytics and platform insights; report what worked and adjust campaigns based on results
  • Test formats, timing, and messaging to improve audience growth and engagement over time
  • Measure how RFA reporting travels through pickups, citations, and audience growth, then convert findings into short impact summaries for leadership and stakeholders
  • Translate complex analytics into clear, goal-aligned insights in actionable reporting
  • Write, design, and publish content for social media, the website, and newsletters, including copy, graphics, and video
  • Transform exclusive reporting and field footage into short-form content for new audiences, outlets, researchers, and policy experts
  • Create explainers covering censorship, digital and transnational repression, and threats to journalists
  • Manage RFA’s About site and corporate social channels
  • Partner with newsroom and language service staff to identify story angles and adapt top-performing content across platforms and languages
  • Monitor trends, sentiment, and brand mentions
  • Support rapid, accurate responses to breaking news, disinformation, or coordinated attacks involving RFA reporting or staff
  • Support the team’s work with YouTube, Meta, and X on moderation, demonetization, and restricted access
  • Follow RFA protocols so content never exposes sources, contributors, or reporters
  • Help identify and build relationships with creators and influencers interested in RFA coverage regions
  • Draft memos, fact sheets, and other materials for leadership and other departments
  • Assist with planning and promotion of internal and external events

Requirements

  • Bachelor’s degree in communications, journalism, or a related field (or equivalent experience)
  • 3+ years of experience in digital marketing, digital communications, or news content (student media, freelance, nonprofit, and volunteer work count)
  • Experience using analytics tools (including Google Analytics, Sprout Social, and native platform insights) to explain what changed and why, not just report likes and followers
  • Strong writing and editing skills demonstrated through published digital work
  • Experience turning long or complex reporting into short-form content and explaining policy, human rights, or international issues for general audiences
  • Hands-on skills with Canva, Photoshop, Premiere Pro or similar tools, plus AI tools
  • Strong knowledge of SEO and AI search optimization
  • Experience with an email platform such as Mailchimp or HubSpot, including audience segmentation

Technologies

  • Google Analytics
  • Sprout Social
  • Canva
  • Photoshop
  • Premiere Pro
  • AI tools
  • SEO
  • AI search optimization
  • Mailchimp
  • HubSpot
  • YouTube
  • Meta
  • X

Preferred Qualifications

  • Knowledge of human rights, Asian geopolitics, and press freedom
  • Experience at a mission-driven nonprofit, media, or international organization, especially a multilingual one
  • Experience at a start-up or PR agency
  • Fluency in an RFA language, especially Mandarin, Tibetan, Korean, Vietnamese, or Uyghur
  • Existing relationships with creators and influencers in RFA coverage regions
  • Experience working with platforms on moderation, demonetization, or restricted access
  • Basic digital security familiarity, or strong interest in learning it

Competencies

  • Data-driven: sets goals and KPIs up front and lets results guide decisions
  • Strategic: connects each campaign to the department’s larger goals
  • Creative: pairs data with personal storytelling
  • Organized: detail-oriented, strong follow-through across competing priorities
  • Curious: digs into how brands build online presence and respond to emerging trends

Work Location, Salary, and Working Conditions

  • Location: Washington, DC (hybrid)
  • Schedule: three days in-office and two days remote weekly
  • Position type: full-time, exempt
  • Salary range: USD 62,100 - 75,500 per year
  • Hours: some flexibility required to accommodate international time zones
  • Physical requirements: sedentary work at a desk using standard office equipment; occasional lifting up to 15 pounds
  • Accommodations: reasonable accommodations will be made for qualified individuals with disabilities
  • Work authorization: this position is ineligible for sponsorship; applicants must possess existing work authorization

How to Apply

  • Submit all three items. Applications missing a cover letter or portfolio will not be considered.
  • Resume
  • Cover letter (one page max) covering:
    • Why RFA’s mission matters
    • What draws you to digital work on human rights, press freedom, or Asia
    • The portfolio campaign you’re proudest of, and why
  • Portfolio of 3–5 campaigns or content samples (at least one includes graphics or video):
    • Links, a portfolio site, or a single PDF are fine
    • Student, freelance, volunteer, nonprofit, and personal projects all count
    • If data is confidential, share percentages or ranges instead

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