Assistant Store Manager & Marketing Coordinator (Mandarin-English Bilingual)

Reiwatakiya invites applications for a hybrid Marketing-focused Assistant Manager and Marketing Lead role at our Las Vegas location. The position covers brand marketing, content creation, events, customer growth, and light store operations, performed in a Mandarin-English bilingual capacity.

Responsibilities

• Plan and execute in-store events, promotional campaigns, and seasonal marketing initiatives.
• Create visual content and craft brand storytelling aligned with Japanese and Korean beauty aesthetics.
• Collaborate with key opinion leaders, influencers, and local communities across Xiaohongshu, Instagram, TikTok, and other platforms.
• Drive brand exposure, customer engagement, and in-store traffic.
• Produce short-form videos using smartphone setups; no professional equipment required.
• Manage social media accounts on Instagram, TikTok, and Xiaohongshu.
• Improve reach, engagement, impressions, and overall content performance.
• Maintain a consistent brand voice, visual cohesion, and messaging across channels.
• Understand product selling points and assist in developing product storytelling and sales messaging.
• Analyze customer behavior and sales data to optimize promotional strategies.
• Interact with customers to enhance the shopping experience and foster repeat purchases.
• Support staff in understanding campaign highlights and key selling points.
• Assist with merchandising and visual displays related to marketing campaigns.
• Support basic team coordination with the Store Manager.
• Maintain store presentation that aligns with brand and campaign standards.

Requirements

• Mandarin and English bilingual proficiency is required.
• Experience in at least one of the following areas: marketing, social media management, content creation (short videos, photography, copywriting), beauty retail or sales.
• Strong understanding of trends on TikTok, Instagram, and Xiaohongshu.
• Good aesthetic sense and creativity.
• Ability to optimize strategies based on data insights.
• Valid U.S. work authorization.
• A passion for beauty; familiarity with Japanese and Korean brands is a plus.

Technologies

• Instagram
• TikTok
• Xiaohongshu

Benefits

• Base salary plus commission
• Employee discount on beauty products
• Opportunities to participate in brand-level marketing projects
• A fun, youthful work environment in the beauty industry
• Clear growth path: Marketing Lead → Store Manager → Area Manager

Compensation

• Pay: USD 14.00 - 20.00 per hour
• Base salary plus commission

Location

Las Vegas, NV (onsite)

Work Schedule

Expected hours: 30.0 – 50.0 per week