Own Bunker Branding’s digital presence by planning campaigns, producing creator-led content, and optimizing paid and analytics performance.

Partner with the Brand Operations Manager to plan and execute marketing for new creator apparel drops, product launches, and exclusive merchandise
Capture behind-the-scenes photo and video of printing, embroidery, and fulfillment to support engaging storytelling across TikTok, Instagram, and YouTube Shorts
Write on-brand promotional copy for social captions and email marketing with a focus on converting followers into customers
Engage with fans and customers via comments and DMs, maintaining an energetic, community-first brand voice and supporting customer experience efforts
Build and optimize targeted paid social advertising campaigns on Meta, TikTok, and Google to maximize ROI on apparel drops
Track performance using platform insights and Google Analytics, including attribution modeling and tactics to reduce CAC
Stay current with internet culture, memes, creator trends, and social platform algorithm updates to keep content fast-moving and viral

3+ years of professional experience in digital marketing, social media management, or e-commerce
Experience in apparel, fashion, or creator-driven economies is a major plus
Ability to create fast, high-quality social content using basic videography/photography (iPhone setups or mirrorless cameras) and editing tools such as CapCut, Canva, or Adobe Creative Suite
Familiarity with Shopify, email marketing platforms, and analytics suites
Knowledge of the YouTube and social creator ecosystem, with an appreciation for rugged, outdoor, automotive, or entertainment-focused creator content
Strong written and storytelling skills, including the ability to adjust tone for different audiences and creator campaigns
Must be based in or able to commute to headquarters in Boerne, Texas (Boerne, TX 78006)

Location: Boerne, TX (onsite). Work type: in person.

Social Media and Marketing Manager

Job Description