Creator Economy Marketing Jobs

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Today

Manager, Integrated Marketing - Social, Creator & Content

Helen of Troy New York, NY

New York, NY

Today

$91k - $114k/yr Full time Manager Marketing Communications

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Job Description

Helen of Troy is hiring an Integrated Marketing Manager to lead OXO’s social-first ecosystem spanning organic social, creator programs, UGC, and content.

Responsibilities

Lead and evolve OXO’s organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms
Build a social-first content strategy translating brand priorities, product innovation, and cultural trends into platform-native content
Own the social editorial calendar, balancing brand, product, category, community, and cultural content
Drive TikTok growth using trend analysis, creator partnerships, social listening, SEO, and rapid testing
Lead creator, influencer, and UGC programs across organic, earned, and paid channels
Partner with creators and agencies to develop authentic, high-performing content aligned to brand standards and platform best practices
Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams to create integrated campaigns and maximize cross-channel impact
Manage agency relationships including budgets, timelines, briefs, and deliverables; ensure quality, efficiency, and measurable results
Oversee community management, social listening, competitive analysis, trend monitoring, and escalation protocols
Measure and analyze social, creator, and content performance; use insights to optimize engagement, brand awareness, consideration, and business results
Develop reporting frameworks and testing plans to support continuous improvement across social and creator programs
Connect social media performance to broader brand and business objectives

Requirements

Proven experience leading social media, creator, and content strategy for a consumer brand and/or agency
Experience optimizing digital content to improve engagement, meet business goals, and drive ROI
Detail-oriented with the ability to manage multiple priorities and deadlines
Strong project management, planning, and problem-solving skills
Excellent written and verbal communication skills including copywriting, proofreading, and editing
Proven ability to collaborate effectively with cross-functional teams, agency partners, and business stakeholders
Strong analytical skills to develop data-driven content recommendations and solutions
Self-starter who can independently prioritize, lead key workstreams, and operate in a fast-moving, test-and-learn environment
Experience developing, implementing, and managing social media content, community engagement, and consumer communications
Strong understanding of social search, platform trends, audience behavior, and content optimization
Experience using social listening, publishing, and analytics tools to translate performance into actionable recommendations
Bachelor’s Degree or other 4-year Degree from an accredited college or university in a relevant field
5+ years of relevant experience across social media, creator marketing, content strategy, integrated marketing and/or brand marketing, ideally within a consumer brand or agency environment
Proven experience leading social and creator programs and managing external agencies or production partners
5+ years or more of digital marketing experience agency and/or client side
Experience developing and managing a variety of digital content including written, video, and images
Work experience in CPG, Beauty, or fashion is required; home, food, lifestyle category is a plus
Authorized to work in the United States full-time

Technologies

TikTok
Instagram
Facebook
Pinterest
YouTube
SEO

Benefits

Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance

Preferred Qualifications

Degree or certification related to communications, journalism, marketing, beauty, or fashion industry

Location and Schedule

New York, NY (Hybrid)
Work 3 days onsite
In-office collaboration Tuesday through Thursday
Remote option on Mondays and Fridays

Compensation: USD 91,197 - 114,000 per year

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