Vice President, Corporate & Channel Marketing

Onsite in New Rochelle, NY, this hands-on VP role at Benchmark Education Company LLC brings digital and offline marketing together to drive sales, lead growth, and brand visibility. You will lead a unified go-to-market and customer-lifecycle strategy, powered by marketing analytics and HubSpot operations, while guiding teams across the full channel mix.

What you’ll own

• Build the annual marketing plan and budget, aligning channel goals to company revenue, growth, and brand objectives, and allocating spend based on performance and strategic priority.
• Create a consistent reporting cadence across all channels.
• Translate business goals into a coherent multi-channel go-to-market and customer-lifecycle strategy.
• Present marketing performance and recommendations to executive leadership.
• Lead channel strategy and performance for:
  • Ecommerce (site merchandising, conversion optimization, revenue performance). Continuously evaluate new technologies and add-on applications to optimize reach, establish analytics to understand inbound marketing and customer journeys, optimize eComm paths, and refine the process to convert customers.
  • Email (campaign strategy, lifecycle/retention programs, deliverability).
  • Social media (organic and paid content strategy, community, and brand voice).
  • Advertising (digital: newsletter banner, paid search, paid social, plus print media planning and buying).
  • PR (media relations and press strategy using BEC web properties, Cision, and PR Newswire).
  • Conferences/events (trade show presence, sponsorships, invitations).
  • Catalogs (print and digital catalog strategy, production, and circulation).
• Maintain consistent brand voice, visual identity, and messaging across channels and touchpoints.
• Spot and act on cross-channel synergies (for example, aligning catalog drops with email and paid social pushes).
• Oversee marketing operations led by the marketing operations lead, including HubSpot administration, list segmentation, and lead lifecycle management.
• Ensure the marketing database stays clean, well-segmented, and actionable for targeted campaigns.
• Direct marketing analytics by defining KPIs, building reporting dashboards, and ensuring teams have the data to optimize spend and tactics.
• Promote a test-and-learn approach, using data to guide budget shifts and creative/channel decisions.
• Hire, mentor, and manage a team of channel leads and specialists, setting goals and conducting performance reviews.
• Foster collaboration across channels, ensuring work is driven by a common campaign calendar.
• Manage relationships with external agencies, freelancers, and vendors as needed.

What you’ll bring

• 10+ years of progressive marketing experience, including 5+ years in a senior leadership role overseeing multiple marketing channels.
• Superior organizational skills and attention to detail, with a proven ability to work cross-functionally.
• Demonstrated experience managing both digital and offline/print marketing channels.
• Hands-on HubSpot experience or experience with a comparable marketing automation/CRM platform.
• Strong grasp of marketing analytics, attribution, and using data to drive budget and creative decisions.
• Experience with ecommerce marketing and comfort with conversion and retention metrics.
• Track record managing significant marketing budget, including building, reforecasting, and reporting.
• Excellent leadership, communication, management, and presentation skills.
• Ability to thrive in a fast-paced environment while managing multiple tasks and projects.

Tools you’ll work with

• HubSpot
• Cision
• PR Newswire
• Marketing automation/CRM platform

Nice to have

• Background in education marketing, preferably focused on literacy and including core curriculum.
• Experience managing catalog or direct-mail marketing programs.
• Familiarity with PR strategy and media relations, in-house or via agency management.

Compensation

$175,000 - $250,000 base salary per year. The offered base salary may depend on factors such as geographic location, experience, education, and skill level.