Multichannel Marketing Jobs

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Today

Vice President, Corporate & Channel Marketing

Benchmark Education Company LLC New Rochelle, NY

New Rochelle, NY

Today

$175k - $250k/yr Full time Manager Marketing Brand Management

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Job Description

Onsite in New Rochelle, NY, this hands-on VP role at Benchmark Education Company LLC brings digital and offline marketing together to drive sales, lead growth, and brand visibility. You will lead a unified go-to-market and customer-lifecycle strategy, powered by marketing analytics and HubSpot operations, while guiding teams across the full channel mix.

What you’ll own

Build the annual marketing plan and budget, aligning channel goals to company revenue, growth, and brand objectives, and allocating spend based on performance and strategic priority.
Create a consistent reporting cadence across all channels.
Translate business goals into a coherent multi-channel go-to-market and customer-lifecycle strategy.
Present marketing performance and recommendations to executive leadership.
Lead channel strategy and performance for:
- Ecommerce (site merchandising, conversion optimization, revenue performance). Continuously evaluate new technologies and add-on applications to optimize reach, establish analytics to understand inbound marketing and customer journeys, optimize eComm paths, and refine the process to convert customers.
- Email (campaign strategy, lifecycle/retention programs, deliverability).
- Social media (organic and paid content strategy, community, and brand voice).
- Advertising (digital: newsletter banner, paid search, paid social, plus print media planning and buying).
- PR (media relations and press strategy using BEC web properties, Cision, and PR Newswire).
- Conferences/events (trade show presence, sponsorships, invitations).
- Catalogs (print and digital catalog strategy, production, and circulation).
Maintain consistent brand voice, visual identity, and messaging across channels and touchpoints.
Spot and act on cross-channel synergies (for example, aligning catalog drops with email and paid social pushes).
Oversee marketing operations led by the marketing operations lead, including HubSpot administration, list segmentation, and lead lifecycle management.
Ensure the marketing database stays clean, well-segmented, and actionable for targeted campaigns.
Direct marketing analytics by defining KPIs, building reporting dashboards, and ensuring teams have the data to optimize spend and tactics.
Promote a test-and-learn approach, using data to guide budget shifts and creative/channel decisions.
Hire, mentor, and manage a team of channel leads and specialists, setting goals and conducting performance reviews.
Foster collaboration across channels, ensuring work is driven by a common campaign calendar.
Manage relationships with external agencies, freelancers, and vendors as needed.

What you’ll bring

10+ years of progressive marketing experience, including 5+ years in a senior leadership role overseeing multiple marketing channels.
Superior organizational skills and attention to detail, with a proven ability to work cross-functionally.
Demonstrated experience managing both digital and offline/print marketing channels.
Hands-on HubSpot experience or experience with a comparable marketing automation/CRM platform.
Strong grasp of marketing analytics, attribution, and using data to drive budget and creative decisions.
Experience with ecommerce marketing and comfort with conversion and retention metrics.
Track record managing significant marketing budget, including building, reforecasting, and reporting.
Excellent leadership, communication, management, and presentation skills.
Ability to thrive in a fast-paced environment while managing multiple tasks and projects.

Tools you’ll work with

HubSpot
Cision
PR Newswire
Marketing automation/CRM platform

Nice to have

Background in education marketing, preferably focused on literacy and including core curriculum.
Experience managing catalog or direct-mail marketing programs.
Familiarity with PR strategy and media relations, in-house or via agency management.

Compensation

$175,000 - $250,000 base salary per year. The offered base salary may depend on factors such as geographic location, experience, education, and skill level.

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