Marketing and Communications Manager

Benilde-St. Margaret's School is looking for a Marketing and Communications Manager to help advance enrollment, advancement, and school priorities through integrated marketing and clear, consistent storytelling. This onsite, full-time role supports a two-person marketing and communications team by planning, executing, and managing campaigns across digital and traditional channels while ensuring brand alignment across every touchpoint.

Key responsibilities

• Assist with developing and executing integrated marketing campaigns supporting enrollment, advancement, summer programs, academic initiatives, and other strategic school priorities.
• Partner with the Director of Marketing & Communications to shape audience-focused messaging, campaign strategy, and marketing plans.
• Coordinate multi-channel campaign execution across email, website, social media, digital advertising, print, and other communication channels.
• Manage campaign schedules, deliverables, assets, and stakeholder approvals to keep projects on track and aligned with strategic goals.
• Track campaign performance and provide recommendations to support continuous improvement.
• Maintain BSMSchool.org, ensuring content stays accurate, current, engaging, and consistent with brand standards.
• Coordinate website updates, landing page creation, and content optimization efforts.
• Support SEO, website analytics, and broader digital marketing initiatives.
• Manage email marketing campaigns, including audience segmentation, deployment, reporting, and ongoing optimization.
• Write, edit, and proofread marketing and communications materials such as website content, newsletters, emails, promotional collateral, news stories, and press releases.
• Support recurring communications, including the weekly parent newsletter.
• Identify and develop student, faculty, alumni, and school stories to strengthen storytelling efforts through photos, video, and written collateral.
• Serve as editor of the alumni magazine Crown & Shield, including content planning, collection, editing, production, and distribution.
• Plan and execute social media content across platforms to support school priorities and increase audience engagement.
• Monitor social media performance and analytics, then recommend adjustments based on results.
• Apply BSM brand standards consistently across marketing and communications materials.
• Manage multiple concurrent projects and priorities with clear timelines and communication.
• Coordinate with internal stakeholders, external vendors, agencies, freelancers, and production partners to deliver marketing initiatives.
• Support maintaining annual marketing calendars, campaign schedules, and communications plans.
• Assist in prioritizing and managing incoming marketing requests from departments across the school.

Requirements and qualifications

• Upbeat, driven individual with strong visual and creative skills for digital communications.
• Dynamic storyteller able to create engaging student achievement stories in photos, video, and written collateral.
• Project management skills with outstanding time management.
• Service-oriented mindset, supporting departments and stakeholders throughout the school (internal and external).
• Efficient and well organized, with strong verbal and written communication skills.
• Ability to work independently with little supervision.
• Ability to handle difficult situations with tact and diplomacy.
• Effective writing with attention to detail, including knowledge and use of AP style.
• Proactive, professional, collaborative team player.
• Bachelor's degree preferred in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
• Ideally 4-7 years of relevant professional experience; minimum experience: 3 years (Marketing).
• Demonstrated experience executing integrated marketing campaigns across multiple channels.
• Experience managing websites, email marketing platforms, and digital marketing initiatives.
• Experience working with external vendors, agencies, or creative partners preferred.
• Videography/video editing experience: 2 years (required).

Technologies

• BSMSchool.org
• Finalsite
• Adobe Creative Suite
• Google Workspace
• Microsoft Office

Role details

• Location: Minneapolis, MN (onsite)
• Job type: Full-time
• Pay: USD $60,000 - $65,000 per year

Benefits

• 401(k) and 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave

Catholic school responsibilities

It is not an essential prerequisite that all employees of Benilde-St. Margaret’s be Catholic. However, all employees are expected to respect the teachings of the Church and support the mission and philosophy of the school in word and in action.

Application instructions

Please submit a resume, cover letter, and relevant work samples showing marketing campaign execution, writing, communications, or digital marketing experience. Applications without samples may not be considered.

Requested samples: Please provide at least one sample each of writing, social collateral, and video collateral. You may email samples to [email protected] or upload them on Indeed. Applicants without the requested samples will not be considered.