Lead Integrated Marketing Manager

Lead Integrated Marketing Manager will own integrated, omni-channel marketing strategy and execution across multiple service lines.

Responsibilities

• Develop integrated marketing strategies and annual marketing plans for an assigned service line portfolio, aligned to organizational priorities, growth goals, and brand strategy.
• Act as the primary marketing lead and subject matter expert for multiple service lines, including complex or newly combined areas requiring cross-service-line coordination.
• Partner with service line leaders, physicians, operations leaders, and internal stakeholders to understand business objectives, market dynamics, patient needs, and competitive differentiators.
• Build trusted relationships with clinical and operational leaders and lead marketing strategy in complex, highly matrixed environments.
• Create omni-channel campaign strategies spanning digital, web, SEO/SEM, email, social media, paid media, content, video, events, and physician outreach.
• Ensure consistent key messaging, audience strategy, creative direction, and campaign tactics across all channels and stages of the consumer journey.
• Find and prioritize opportunities to improve awareness, engagement, conversion, retention, and patient experience across service line efforts.
• Translate business priorities into creative briefs, campaign plans, messaging frameworks, and measurement plans for internal teams and external partners.
• Collaborate with digital, creative, communications, social media, media relations, analytics, and agency partners to deliver integrated campaigns.
• Monitor campaign performance regularly and optimize strategy, channel mix, messaging, and audience targeting using data and market insights.
• Provide routine updates, campaign results, and strategic recommendations to leadership and service line stakeholders.
• Oversee brand stewardship for assigned service lines, ensuring marketing materials and communications follow Inova brand standards, voice, and visual identity.
• Ensure content and campaign materials are accurate, audience-centered, clinically appropriate, and aligned with approved messaging.

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
• 8 years of experience in Marketing, Digital Marketing, or a related field.

Technologies

• Adobe Customer Journey Analytics (CJA)

Preferred Qualifications

• 10+ years of experience in marketing/digital marketing.
• Healthcare marketing experience preferred.
• Analytics experience with marketing performance measurement and reporting; Adobe Customer Journey Analytics (CJA) strongly preferred.

Benefits

• Medical, dental, and vision coverage, plus a robust team member wellness program.
• Inova matches the first 5% of eligible contributions starting on your first day.
• Education assistance up to $5,250 per year and student loans assistance up to $10,000.
• 25 mental health coaching or therapy sessions per person per year at no cost for team members, spouses/partners, and children.
• Paid time off, paid parental leave, flexible work schedules, and hybrid career opportunities.

Location: Falls Church, VA (onsite)

Reporting: Reports to the Director of Integrated Marketing.