Marketing Analytics Tools

Marketing Analytics Tools Jobs

2 jobs found

Today

Integrated Marketing Manager

Bellrae Marketing Charlotte, NC 🇺🇸 Remote

Charlotte, NC

Today

$70k - $80k/yr Full time Manager Marketing Analytics

Apply Now

Job Description

Bellrae Marketing is hiring an Integrated Marketing Manager to act as the primary marketing contact for a portfolio of clients. This is a remote, hands-on role that blends strategy and execution across multiple channels, with travel to Richmond, Virginia and East Coast clients as needed. You will lead integrated marketing direction, collaborate closely with Bellrae’s channel specialists, and maintain performance accountability from insight to outcomes.

Role Focus

Serve as the primary marketing contact for a portfolio of Bellrae clients and operate as an extension of their internal team.
Develop a deep understanding of each client’s business, customers, revenue goals, sales process, pipeline, and growth priorities.
Lead recurring client meetings and present performance, recommendations, and next steps with confidence.
Maintain proactive communication throughout the month, not only during scheduled meetings.
Identify opportunities and problems early, and translate business priorities into clear marketing priorities for the Bellrae team.
Own the overall quality and effectiveness of delivered marketing work.
Oversee the full marketing ecosystem to ensure channels work together and avoid siloed execution.
Work directly with Bellrae’s channel specialists by providing business context while using their expertise to determine the best channel approach.

What You’ll Deliver

Develop editorial calendars grounded in business priorities and SEO research.
Create blog topics, outlines, and content direction.
Write or edit marketing content when appropriate.
Develop email campaign and newsletter direction, and write, edit, or review email marketing.
Review monthly social media topics and weekly content.
Monitor keyword rankings and organic search performance.
Develop messaging and copy direction for new website and service pages.
Review marketing deliverables before they reach the client.
Recommend improvements to conversion pathways, messaging, and customer experience.
Review performance across active channels and synthesize what is working, what is not, and what needs to change.
Connect performance data to lead quality, sales priorities, pipeline, and business goals.
Communicate performance clearly and meaningfully to business owners beyond report metrics.
Lead quarterly and annual marketing planning for appropriate accounts.
Work with specialists to understand what is happening within their areas of expertise.

Qualifications

7+ years of professional marketing experience, with agency experience strongly preferred.
Experience owning multiple client relationships and serving as a primary marketing contact.
Experience independently leading client meetings and presenting to founders, executives, or senior leadership teams.
Broad working knowledge across SEO, social media, email marketing, content, websites, and paid media.
Strong working knowledge of SEO, including keyword strategy, on-page optimization, content strategy, and organic search performance.
Strong understanding of organic social media strategy and current platform best practices.
Experience developing, reviewing, and optimizing email campaigns, newsletters, and nurture strategies.
Experience analyzing marketing performance and translating data into clear recommendations and next steps.
Working knowledge of website strategy, messaging, conversion pathways, and lead generation.
Strong copywriting and editing skills.
Experience with Google Analytics 4, Google Search Console, and marketing reporting platforms.
Comfortable using tools such as ClickUp, Slack, and Canva, with the ability to quickly learn new platforms.
Experience in home, design, construction, remodeling, real estate, hospitality, or other high-consideration service businesses is a plus.

Tools

Google Analytics 4
Google Search Console
ClickUp
Slack
Canva

Work Schedule & Travel

Flexible schedule.
Remote role with travel to Richmond, Virginia, and East Coast clients as needed.
Full-time commitment: dedicated employee position, not fractional, freelance, or supplemental agency work.

Benefits

Health insurance
Paid time off
Professional development assistance

Compensation

Pay: $70,000 - $80,000 per year

Location

Hybrid remote in Charlotte, NC 28203

View full job page →

2d ago

Lead Integrated Marketing Manager

Inova Health System Falls Church, VA

Falls Church, VA

2d ago

Full time Manager Marketing Brand Management

Apply Now

Job Description

Lead Integrated Marketing Manager will own integrated, omni-channel marketing strategy and execution across multiple service lines.

Responsibilities

Develop integrated marketing strategies and annual marketing plans for an assigned service line portfolio, aligned to organizational priorities, growth goals, and brand strategy.
Act as the primary marketing lead and subject matter expert for multiple service lines, including complex or newly combined areas requiring cross-service-line coordination.
Partner with service line leaders, physicians, operations leaders, and internal stakeholders to understand business objectives, market dynamics, patient needs, and competitive differentiators.
Build trusted relationships with clinical and operational leaders and lead marketing strategy in complex, highly matrixed environments.
Create omni-channel campaign strategies spanning digital, web, SEO/SEM, email, social media, paid media, content, video, events, and physician outreach.
Ensure consistent key messaging, audience strategy, creative direction, and campaign tactics across all channels and stages of the consumer journey.
Find and prioritize opportunities to improve awareness, engagement, conversion, retention, and patient experience across service line efforts.
Translate business priorities into creative briefs, campaign plans, messaging frameworks, and measurement plans for internal teams and external partners.
Collaborate with digital, creative, communications, social media, media relations, analytics, and agency partners to deliver integrated campaigns.
Monitor campaign performance regularly and optimize strategy, channel mix, messaging, and audience targeting using data and market insights.
Provide routine updates, campaign results, and strategic recommendations to leadership and service line stakeholders.
Oversee brand stewardship for assigned service lines, ensuring marketing materials and communications follow Inova brand standards, voice, and visual identity.
Ensure content and campaign materials are accurate, audience-centered, clinically appropriate, and aligned with approved messaging.

Requirements

Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
8 years of experience in Marketing, Digital Marketing, or a related field.

Technologies

Adobe Customer Journey Analytics (CJA)

Preferred Qualifications

10+ years of experience in marketing/digital marketing.
Healthcare marketing experience preferred.
Analytics experience with marketing performance measurement and reporting; Adobe Customer Journey Analytics (CJA) strongly preferred.

Benefits

Medical, dental, and vision coverage, plus a robust team member wellness program.
Inova matches the first 5% of eligible contributions starting on your first day.
Education assistance up to $5,250 per year and student loans assistance up to $10,000.
25 mental health coaching or therapy sessions per person per year at no cost for team members, spouses/partners, and children.
Paid time off, paid parental leave, flexible work schedules, and hybrid career opportunities.

Location: Falls Church, VA (onsite)

Reporting: Reports to the Director of Integrated Marketing.

View full job page →

Marketing Analytics Tools Jobs

Integrated Marketing Manager

Lead Integrated Marketing Manager

Get Marketing Analytics Tools Jobs alerts