Integrated Marketing Manager

Bellrae Marketing is hiring an Integrated Marketing Manager to act as the primary marketing contact for a portfolio of clients. This is a remote, hands-on role that blends strategy and execution across multiple channels, with travel to Richmond, Virginia and East Coast clients as needed. You will lead integrated marketing direction, collaborate closely with Bellrae’s channel specialists, and maintain performance accountability from insight to outcomes.

Role Focus

• Serve as the primary marketing contact for a portfolio of Bellrae clients and operate as an extension of their internal team.
• Develop a deep understanding of each client’s business, customers, revenue goals, sales process, pipeline, and growth priorities.
• Lead recurring client meetings and present performance, recommendations, and next steps with confidence.
• Maintain proactive communication throughout the month, not only during scheduled meetings.
• Identify opportunities and problems early, and translate business priorities into clear marketing priorities for the Bellrae team.
• Own the overall quality and effectiveness of delivered marketing work.
• Oversee the full marketing ecosystem to ensure channels work together and avoid siloed execution.
• Work directly with Bellrae’s channel specialists by providing business context while using their expertise to determine the best channel approach.

What You’ll Deliver

• Develop editorial calendars grounded in business priorities and SEO research.
• Create blog topics, outlines, and content direction.
• Write or edit marketing content when appropriate.
• Develop email campaign and newsletter direction, and write, edit, or review email marketing.
• Review monthly social media topics and weekly content.
• Monitor keyword rankings and organic search performance.
• Develop messaging and copy direction for new website and service pages.
• Review marketing deliverables before they reach the client.
• Recommend improvements to conversion pathways, messaging, and customer experience.
• Review performance across active channels and synthesize what is working, what is not, and what needs to change.
• Connect performance data to lead quality, sales priorities, pipeline, and business goals.
• Communicate performance clearly and meaningfully to business owners beyond report metrics.
• Lead quarterly and annual marketing planning for appropriate accounts.
• Work with specialists to understand what is happening within their areas of expertise.

Qualifications

• 7+ years of professional marketing experience, with agency experience strongly preferred.
• Experience owning multiple client relationships and serving as a primary marketing contact.
• Experience independently leading client meetings and presenting to founders, executives, or senior leadership teams.
• Broad working knowledge across SEO, social media, email marketing, content, websites, and paid media.
• Strong working knowledge of SEO, including keyword strategy, on-page optimization, content strategy, and organic search performance.
• Strong understanding of organic social media strategy and current platform best practices.
• Experience developing, reviewing, and optimizing email campaigns, newsletters, and nurture strategies.
• Experience analyzing marketing performance and translating data into clear recommendations and next steps.
• Working knowledge of website strategy, messaging, conversion pathways, and lead generation.
• Strong copywriting and editing skills.
• Experience with Google Analytics 4, Google Search Console, and marketing reporting platforms.
• Comfortable using tools such as ClickUp, Slack, and Canva, with the ability to quickly learn new platforms.
• Experience in home, design, construction, remodeling, real estate, hospitality, or other high-consideration service businesses is a plus.

Tools

• Google Analytics 4
• Google Search Console
• ClickUp
• Slack
• Canva

Work Schedule & Travel

• Flexible schedule.
• Remote role with travel to Richmond, Virginia, and East Coast clients as needed.
• Full-time commitment: dedicated employee position, not fractional, freelance, or supplemental agency work.

Benefits

• Health insurance
• Paid time off
• Professional development assistance

Compensation

• Pay: $70,000 - $80,000 per year

Location

• Hybrid remote in Charlotte, NC 28203